Barbie
See what people are posting about Barbie
Every mention we have caught, who posted it, what it was about, the follower history and where Barbie ranks in its category. Free.
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Trending in Baby & Kids →How many Instagram followers does Barbie have?
Brand · Baby & Kids · @barbie
Barbie is Mattel's flagship doll line, relaunched into culture by the 2023 film and the marketing campaign around it.
On Instagram, @barbie reaches 3,546,422 followers. That makes it #2 of the 11 baby & kids brands we track, and #123 of 831 overall. The account has published 2,687 posts, roughly 1.3K followers for every post in the grid.
Engagement runs at 1.02% — above the Baby & Kids median of 0.62%. A typical post draws about 34.9K likes and 1.3K comments.
Frequently asked questions
What is Barbie's engagement rate on Instagram?
Barbie's engagement rate is 1.02%, above the Baby & Kids category median of 0.62%. A typical post receives around 34.9K likes and 1.3K comments.
Can I see Barbie's follower growth over time?
Yes — we have 2 daily readings for @barbie, charted on this page.
What is Barbie's official Instagram handle?
Barbie's official Instagram account is @barbie (instagram.com/barbie).
Who are Barbie's closest competitors on Instagram?
Among baby & kids brands, the accounts closest to Barbie by audience size are Bobbie (190K followers), Lalo (197K followers), Lego (13.9M followers).
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Every figure on this page is read from Instagram via our data provider and stored with the date it was taken. Where a reading does not exist yet we show — rather than an estimate. Engagement rate is (average likes + comments) ÷ followers.