Dyson Instagram followers, mentions and creators
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@dyson has 1,328,218 Instagram followers, read November 1, 2026. In the last 7 days we found 15 public posts mentioning Dyson, #13 of 73 Home brands by mentions found.
Mentions
Public posts and articles we found naming Dyson, by platform
Last collected 1 Nov. Monitor Dyson to see new mentions every day (weekly on the free plan).
What we search for Dyson
Watching
- #dysonStrong
Public posts tagged #dyson
15 posts in the last 7 days
Filters
4 more posts from the last 30 days. Signed-out readers see the last 7 days. Sign in free to see the rest.
Who posts about Dyson
12 accounts we have caught mentioning Dyson, 1 of them more than once. Most posts first
- Al Khair Cosmetics@al_khair.cosmetics
- Posts
- 2
- Likes
- 26
- Maria Joynson@mariajoynson
- Posts
- 1
- Likes
- 2K
- @eunes.home@eunes.home
- Posts
- 1
- Likes
- 469
- @giacomosanvitale@giacomosanvitale
- Posts
- 1
- Likes
- 370
- Posts
- 1
- Likes
- 156
- Dyson US@dysonusa
- Posts
- 1
- Likes
- 102
- @alexaplayyyyy@alexaplayyyyy
- Posts
- 1
- Likes
- 76
- @wakeupeatthis@wakeupeatthis
- Posts
- 1
- Likes
- 71
- Shoppers Drug Mart Beauty@shoppersbeauty
- Posts
- 1
- Likes
- 62
- Third Eye Insights | Strategy & Creative@thirdeyeinsights.ca
- Posts
- 1
- Likes
- 59
- Dyson Malaysia@dyson_my
- Posts
- 1
- Likes
- 38
- @samiiina1@samiiina1
- Posts
- 1
- Likes
- 26
Competitors
Dyson is #3 of 3 in this set by mentions found, and #1 of 3 by followers.
The biggest post about each competitor this week
Most likes and comments among public posts naming the brand
VideoBissellNot to be dramatic, but it’s a bit of a tragedy that these back cushions don’t come off the couch and can’t be machine washed. But hey, that’s where @bissellclean comes in. No, this isn’t sponsored, but it honestly should be 😂 I recently bought some gorgeous linen couch covers from @magiclinen and I really had to do them justice and get all this grime off our couch before laying them on. I can’ttt wait for the clean, crispy end result 🥹 Stay tuned!! living room, living room makeover, interior design, home decor, cleaning day, before and after
Positioning and audience
Where we have written a positioning, it is a judgement and says so. Where we have not, the line is built from the measurements and claims nothing more.
Where they differ
Dyson is the largest of the set at 1.3M followers; Bissell is the smallest at 162K.
Shark turns up most in our searches across this set (20 posts found in 30 days); Dyson takes 32% of the set's mentions we found.
Top Home brands
By mentions found in the last 7 days · Dyson highlighted
Want changes to Dyson's competitors or keywords? Email us at [email protected]
Head to head and campaign charts for Dyson are on Growth. See Growth
About Dyson on Instagram
How many Instagram followers does Dyson have?
Brand · Home · @dyson
Dyson is the British technology company behind the bagless cyclone vacuum, bladeless fans and the Supersonic hair dryer.
On Instagram, @dyson reaches 1,328,218 followers. By followers, that makes it #5 of the 73 home brands we track, and #224 of 1015 overall. The account has published 1,875 posts, roughly 708 followers for every post in the grid.
Profile details
Updated 2026-11-01
Recommended by AI assistants
Shopper questions asked monthly. Each square is one answer
- Home goods brandsNamed in 0 of 6 · 22 Oct 2026
- ChatGPT, "What are the best home goods brands?", 22 Oct 2026: not named
- Gemini, "What are the best home goods brands?", 22 Oct 2026: not named
- ChatGPT, "Which home goods brand would you recommend for a first-time buyer?", 22 Oct 2026: not named
- Gemini, "Which home goods brand would you recommend for a first-time buyer?", 22 Oct 2026: not named
- ChatGPT, "What are some popular home goods brands people love right now?", 22 Oct 2026: not named
- Gemini, "What are some popular home goods brands people love right now?", 22 Oct 2026: not named
- Home appliances brandsNamed in 1 of 6 · 3 Nov 2026
- Gemini, "What are some popular home appliances brands people love right now?", 3 Nov 2026: named #9
- ChatGPT, "What are the best home appliances brands?", 3 Nov 2026: not named
- Gemini, "What are the best home appliances brands?", 3 Nov 2026: not named
- ChatGPT, "Which home appliances brand would you recommend for a first-time buyer?", 3 Nov 2026: not named
- Gemini, "Which home appliances brand would you recommend for a first-time buyer?", 3 Nov 2026: not named
- ChatGPT, "What are some popular home appliances brands people love right now?", 3 Nov 2026: not named
Frequently asked questions
How many Instagram mentions did Dyson get this week?
We found 15 posts by other accounts mentioning Dyson on Instagram in the 7 days to November 4, 2026. That is what our searches of its hashtag, tagged posts and name turned up, a sample rather than every post on Instagram, so it is best read against other weeks and other brands.
Who mentions Dyson on Instagram?
The accounts we have caught posting about Dyson most often are @al_khair.cosmetics (2 posts), @mariajoynson (1 post) and @eunes.home (1 post). 1 of the 12 accounts listed on this page have mentioned Dyson more than once. The brand's own posts are not counted.
Can I see Dyson's follower growth over time?
Not yet. The trend is drawn from our own readings of @dyson, and it needs two. Monitoring Dyson on a paid plan reads it daily from that day on. We do not estimate history we never saw.
What is Dyson's official Instagram handle?
Dyson's official Instagram account is @dyson (instagram.com/dyson).
Who are Dyson's biggest competitors?
Shark and Bissell. We benchmark Dyson against these 2 brands because they compete for the same buyers in Home, not because they happen to be a similar size.
Is Dyson bigger than its competitors on Instagram?
Yes — Dyson has 1.3M followers, more than any other brand in this competitive set.
How often is Dyson mentioned compared to its competitors?
We found 19 public Instagram posts mentioning Dyson in the last 30 days. Our searches return a sample rather than every post, so the useful read is the comparison: the table above shows the same count for every brand in the set, searched the same way.
How is this competitor list chosen?
By hand. Automatic lists group brands by follower count, which pairs a luxury house with a discount retailer whenever their audiences happen to match in size. These sets are curated from the 76 Home brands we track, and every page says so.
How we measure
Every figure on this page is read from Instagram via our data provider and stored with the date it was taken. Where a reading does not exist yet we say when the next one is due rather than show an estimate. Engagement rate is (average likes + comments) ÷ followers. Growth compares the latest follower reading with the first one inside the last 30 days, once the two are at least five days apart.
Mentions are the public posts by other accounts that our searches found carrying one of the terms this brand is watched for: its hashtag, the posts it is tagged in and, for the busiest brands, its name. Each search returns a limited number of recent posts, so a count is a sample of what was posted, not every post on Instagram. Read it against other weeks and other brands, measured the same way. How we count. Dyson is collected when people read this page; a visit refreshes anything over a day old. Without an account the feed shows the last 7 days; an account opens the month.
Tone and subjects come from labelling each post once, on what its caption says about Dyson: one tone (positive, neutral or critical) and one subject from a fixed list, so the same thing is counted the same way every run. Every figure in that strip is a count of labelled posts. The read beside it is written by a model from the same posts, carries no figures and is marked as such. In Competitors, each brand's mentions are found by the same searches on the same schedule, and its share is its part of the posts we found for the whole set; followers and engagement are each brand's latest profile reading.
AI recommendations are the answers ChatGPT and Gemini give to the questions shoppers ask about each category Dyson sits in, asked once a month and recorded in order. Answers vary from one run and one person to the next, so each square is one answer on the date shown, not a score.
Get Dyson's mentions every Monday
In the last 7 days we found 15 posts mentioning Dyson.