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Monitor Mentions

H&M

@hm·Brand· Fashion

See what people are posting about H&M

Every mention we have caught, who posted it, what it was about, the follower history and where H&M ranks in its category. Free.

We keep your email address and name so we know who is reading. Nothing is posted anywhere, and nothing is sold.

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How many Instagram followers does H&M have?

Brand · Fashion · @hm

H&M is the Swedish fashion retailer bringing designer collaborations and affordable trend pieces to high streets worldwide.

On Instagram, @hm reaches 38,015,053 followers. That makes it #4 of the 106 fashion brands we track, and #12 of 831 overall. The account has published 539 posts, roughly 70.5K followers for every post in the grid.

Engagement runs at 0.01% — below the Fashion median of 0.2%. A typical post draws about 5.3K likes and 168 comments.

Frequently asked questions

What is H&M's engagement rate on Instagram?

H&M's engagement rate is 0.01%, below the Fashion category median of 0.2%. A typical post receives around 5.3K likes and 168 comments.

Can I see H&M's follower growth over time?

Follower history for @hm is available with a Monitor subscription ($49/year, or $79 once for lifetime access). Subscribing starts a weekly reading from that day forward and unlocks the trendline chart here. We do not estimate history we never saw.

What is H&M's official Instagram handle?

H&M's official Instagram account is @hm (instagram.com/hm).

Who are H&M's closest competitors on Instagram?

Among fashion brands, the accounts closest to H&M by audience size are Aab Collection (301K followers), Abercrombie & Fitch (5M followers), Ader Error (870K followers), Adika (582K followers).

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Tell us what would make this page worth paying for, for H&M or any other brand. It goes straight to the person building it.

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Every figure on this page is read from Instagram via our data provider and stored with the date it was taken. Where a reading does not exist yet we show — rather than an estimate. Engagement rate is (average likes + comments) ÷ followers.