Liberty Mutual Instagram followers, mentions and creators

@libertymutualBrandFinancial Services

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@libertymutual has 75,705 Instagram followers, read November 1, 2026. In the last 7 days we found 16 public posts mentioning Liberty Mutual, #3 of 4 Financial Services brands by mentions found.

Mentions found · 30d
19
Last 7 days: 16
Followers
75.7K
As of 1 Nov
Rank by mentions
#3
of 4 Financial Services brands, by mentions found in 7 days
Engagement
Collecting
Not measured for this account yet

Mentions

Public posts and articles we found naming Liberty Mutual, by platform

Last collected 1 Nov. Monitor Liberty Mutual to see new mentions every day (weekly on the free plan).

What we search for Liberty Mutual

Watching

  • #libertymutualStrong
  • “liberty mutual”Not running

Public posts tagged #libertymutual

16 posts in the last 7 days

Found by
Filters
PostAuthor
Customizing insurance doesn’t have to be scary 🎃 LiMu Emu & Doug (and the cutest little Liberty Biberty!) wish you a v@heymikaelaray2026-11-01220
only pay for what you need 🫵🏼🗽@thefaithalexa2026-11-01317
October highlights: Great Lakes, great dogs, great vibes ❤️@novacek.jpg2026-11-0151
See ya October 🎃🖤🫡 #october #wrapup #halloween #fall@missaustinlaura2026-11-0140
what a spooktacular weekend🎃@_olivia.welch_2026-11-0134
My annual appearance #chadpowers #limuemuanddoug@elainahallenbeck2026-11-0137
@libertymutual how’d we do? #halloween #halloweekend #halloweeninspo #costumeideas #couplescostume@thefaithalexa2026-11-01161
limu emu > liberty biberty #halloween #halloweekend #couplescostume #halloweeninspo #halloweenideas@thefaithalexa2026-11-0140
how we’re choosing our new car insurance…let’s hope we like @libertymutual I guess 🗽💛 #halloween #insurance #costumes @allie_yarrish2026-11-01652
a bee, a princess, and a supervillain walk into a bar@americaaborn2026-11-0100
PEOPLE PROTESTED A FUZZY YELLOW BALL. 😭 Here's what's going on: Liberty Mutual turned a joke into a mascot — and a chu@thesyndicateprocrastinator2026-10-3100
Ok @libertymutual, I think we found your next spokesperson. 😂 My nephew nailed this Halloween. #libertymutual #libert@abbieburke212026-10-301169
Boston-based insurance company Liberty Mutual designed its newest mascot, Liberty Biberty, to embody a “warm, fuzzy feel@dailyfreepress2026-10-307515
Protestors gathered outside Liberty Mutual to protest the insurance company's mascot. Joe and Evelyn share their thought@wqadnews82026-10-29411
Protesters gathered outside Liberty Mutual’s headquarters to demand an end to the company’s mascot, ‘Liberty Biberty,’ s@abcnewslive2026-10-2945.2K2.4K
A small group of protesters gathered in downtown Boston on Tuesday, demanding that Liberty Mutual remove its new fuzzy y@newsreelusa2026-10-2900

3 more posts from the last 30 days. Signed-out readers see the last 7 days. Sign in free to see the rest.

Who posts about Liberty Mutual

12 accounts we have caught mentioning Liberty Mutual, 1 of them more than once. Most posts first

Competitors

Liberty Mutual is #4 of 4 in this set by mentions found, and #2 of 4 by followers.

BrandMentions found30 daysFollowersEngagement
State Farm20141KNot yet
Allstate2075.1KNot yet
Farmers Insurance2051.4KNot yet
Liberty Mutual1975.7KNot yet
What competitors did · last 7 days

The biggest post about each competitor this week

Most likes and comments among public posts naming the brand

  1. VideoState FarmSo this is love!! @statefarm As an example of their customer-first focus, State Farm Mutual recently announced it is paying $5 billion to qualifying customers through a one-time dividend. #StateFarmPartner
  2. Allstate🏆 STATE CHAMPION! 🏆 Gayatri Arora is the 2026 NCISAA Division 1 Girls Golf Individual State Champion! ⛳️ She opened with a program-record of 67 (-5) to take the first-round lead, then backed it up with a steady 70 (-2) for a 36-hole total of 137 (-7) at Greensboro National. By the numbers: ✅9 birdies in 36 holes (that’s 25% of her shots!) ✅ 25 pars, and with only 2 bogeys all tournament This is our program’s first-ever individual girls’ golf state title, and it caps off our 20th season. We couldn’t be prouder! 👏 #BackTheBucs #CDBucs #ncisaa
  3. Farmers InsuranceTrick-or-treat (with a guaranteed treat) at this billboard to get a bag of full-sized candy! 🤩 Farmers Insurance is giving away the GOOD candy this Halloween with a massive interactive billboard at Dilworth Park. Farmers is providing a dose of honesty - to avoid the tricks, protect your home this Halloween season and give more treats: the good candy.🎃🍬 📍Dilworth Park 1 S 15th St, Philadelphia, PA 19102 📅 October 29- 31 | 11AM - 7PM
Positioning and audience

Where we have written a positioning, it is a judgement and says so. Where we have not, the line is built from the measurements and claims nothing more.

Liberty MutualFinancial Services · this brand

Financial Services brand, an emerging account at 75.7K followers.from the numbers

State FarmFinancial Services

Financial Services brand, a smaller account at 141K followers.from the numbers

Why they compete: seeded

AllstateFinancial Services

Financial Services brand, an emerging account at 75.1K followers.from the numbers

Why they compete: seeded

Farmers InsuranceFinancial Services

Financial Services brand, an emerging account at 51.4K followers.from the numbers

Why they compete: seeded

Where they differ
Scale

State Farm is the largest of the set at 141K followers — 1.9× Liberty Mutual's 75.7K.

Mentions

State Farm turns up most in our searches across this set (20 posts found in 30 days); Liberty Mutual takes 24% of the set's mentions we found.

Output

State Farm has published the most, 1.8K posts to Liberty Mutual's 1.1K.

Top Financial Services brands

By mentions found in the last 7 days · Liberty Mutual highlighted

  1. #1State Farm19
  2. #1Farmers Insurance19
  3. #3Liberty Mutual16
  4. #3Allstate16

Want changes to Liberty Mutual's competitors or keywords? Email us at [email protected]

Head to head and campaign charts for Liberty Mutual are on Growth. See Growth

About Liberty Mutual on Instagram

How many Instagram followers does Liberty Mutual have?

Brand · Financial Services · @libertymutual

Liberty Mutual is the Boston insurer of cars and homes, known for its LiMu Emu advertising.

On Instagram, @libertymutual reaches 75,705 followers. By followers, that makes it #2 of the 4 financial services brands we track, and #699 of 1015 overall. The account has published 1,068 posts, roughly 71 followers for every post in the grid.

Profile details

Updated 2026-11-01

Engagement rate—
Following11
Total posts1,068
Avg likes—
Avg comments—
Followers per post71

Recommended by AI assistants

Shopper questions asked monthly. Each square is one answer

  • Financial services brandsNamed in 0 of 6 · 2 Nov 2026
    1. ChatGPT, "What are the best financial services brands?", 2 Nov 2026: not named
    2. Gemini, "What are the best financial services brands?", 2 Nov 2026: not named
    3. ChatGPT, "Which financial services brand would you recommend for a first-time buyer?", 2 Nov 2026: not named
    4. Gemini, "Which financial services brand would you recommend for a first-time buyer?", 2 Nov 2026: not named
    5. ChatGPT, "What are some popular financial services brands people love right now?", 2 Nov 2026: not named
    6. Gemini, "What are some popular financial services brands people love right now?", 2 Nov 2026: not named

Frequently asked questions

How many Instagram mentions did Liberty Mutual get this week?

We found 16 posts by other accounts mentioning Liberty Mutual on Instagram in the 7 days to November 4, 2026. That is what our searches of its hashtag, tagged posts and name turned up, a sample rather than every post on Instagram, so it is best read against other weeks and other brands.

Who mentions Liberty Mutual on Instagram?

The accounts we have caught posting about Liberty Mutual most often are @thefaithalexa (3 posts), @wbznewsradio (1 post) and @abcnewslive (1 post). 1 of the 12 accounts listed on this page have mentioned Liberty Mutual more than once. The brand's own posts are not counted.

Can I see Liberty Mutual's follower growth over time?

Not yet. The trend is drawn from our own readings of @libertymutual, and it needs two. Monitoring Liberty Mutual on a paid plan reads it daily from that day on. We do not estimate history we never saw.

What is Liberty Mutual's official Instagram handle?

Liberty Mutual's official Instagram account is @libertymutual (instagram.com/libertymutual).

Who are Liberty Mutual's biggest competitors?

State Farm, Allstate and Farmers Insurance. We benchmark Liberty Mutual against these 3 brands because they compete for the same buyers in Financial Services, not because they happen to be a similar size.

Is Liberty Mutual bigger than its competitors on Instagram?

Liberty Mutual has 75.7K followers, behind State Farm (141K).

How often is Liberty Mutual mentioned compared to its competitors?

We found 19 public Instagram posts mentioning Liberty Mutual in the last 30 days. Our searches return a sample rather than every post, so the useful read is the comparison: the table above shows the same count for every brand in the set, searched the same way.

How is this competitor list chosen?

By hand. Automatic lists group brands by follower count, which pairs a luxury house with a discount retailer whenever their audiences happen to match in size. These sets are curated from the 4 Financial Services brands we track, and every page says so.

How we measure

Every figure on this page is read from Instagram via our data provider and stored with the date it was taken. Where a reading does not exist yet we say when the next one is due rather than show an estimate. Engagement rate is (average likes + comments) ÷ followers. Growth compares the latest follower reading with the first one inside the last 30 days, once the two are at least five days apart.

Mentions are the public posts by other accounts that our searches found carrying one of the terms this brand is watched for: its hashtag, the posts it is tagged in and, for the busiest brands, its name. Each search returns a limited number of recent posts, so a count is a sample of what was posted, not every post on Instagram. Read it against other weeks and other brands, measured the same way. How we count. Liberty Mutual is collected when people read this page; a visit refreshes anything over a day old. Without an account the feed shows the last 7 days; an account opens the month.

Tone and subjects come from labelling each post once, on what its caption says about Liberty Mutual: one tone (positive, neutral or critical) and one subject from a fixed list, so the same thing is counted the same way every run. Every figure in that strip is a count of labelled posts. The read beside it is written by a model from the same posts, carries no figures and is marked as such. In Competitors, each brand's mentions are found by the same searches on the same schedule, and its share is its part of the posts we found for the whole set; followers and engagement are each brand's latest profile reading.

AI recommendations are the answers ChatGPT and Gemini give to the questions shoppers ask about each category Liberty Mutual sits in, asked once a month and recorded in order. Answers vary from one run and one person to the next, so each square is one answer on the date shown, not a score.

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In the last 7 days we found 16 posts mentioning Liberty Mutual, #3 among financial services brands.

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