Reel Paper Instagram followers, mentions and creators
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@reelpaper has 43,520 Instagram followers, read November 2, 2026. In the last 7 days we found 10 public posts mentioning Reel Paper, #34 of 73 Home brands by mentions found.
Mentions
Public posts and articles we found naming Reel Paper, by platform
What we search for Reel Paper
Watching
- #reelpaperStrong
- “reel paper”Not running
Public posts tagged #reelpaper
10 posts in the last 7 days
Filters
1 more post from the last 30 days. Signed-out readers see the last 7 days. Sign in free to see the rest.
Who posts about Reel Paper
10 accounts we have caught mentioning Reel Paper, 1 of them more than once. Most posts first
- @recommendationsbyliv@recommendationsbyliv
- Posts
- 2
- Likes
- 124
- @lesswithlaur@lesswithlaur
- Posts
- 1
- Likes
- 1.8K
- @morganlkeen@morganlkeen
- Posts
- 1
- Likes
- 839
- Karly Fitzgerald | Integrative Nutrition Health Coach@cleanlivingkarly
- Posts
- 1
- Likes
- 703
- @home_swaps@home_swaps
- Posts
- 1
- Likes
- 382
- Jasyra Santiago Hines@iamjasyra
- Posts
- 1
- Likes
- 231
- @jemilamedley@jemilamedley
- Posts
- 1
- Likes
- 35
- @cheneyrochon@cheneyrochon
- Posts
- 1
- Likes
- 3
- @followingfrankiediane@followingfrankiediane
- Posts
- 1
- Likes
- 2
- Frugal Finds Club 🛍@frugalfindsclub
- Posts
- 1
- Likes
- —
Competitors
Reel Paper is #3 of 5 in this set by mentions found, and #2 of 5 by followers.
| Brand | Mentions found30 days | Followers | Engagement |
|---|---|---|---|
| Bounty | 17 | 39.5K | Not yet |
| Who Gives A Crap | 13 | 447K | Not yet |
| Reel Paper | 11 | 43.5K | Not yet |
| Caboo | 10 | 11.9K | Not yet |
| Save Trees | 8 | 17.4K | Not yet |
The biggest post about each competitor this week
Most likes and comments among public posts naming the brand
VideoWho Gives A CrapHappy Halloweeeeen 🧟 🦖 Self- altered by me from @georgeatasda Toilet roll @whogivesacraptp 🤣 Off to see some magic ✨ #halloween #zombie #dinosaurskeleton
VideoCaboo✨ A $200+ swag bag for just $64.95? That always sells out??! 😍🚨🛍️ @hflvancouver x @wholefoodscanada gave me the most amazing goodie bag… let’s unpack it together! Here’s what makes this bag so worth it: 🥑 Products from 25+ amazing brands 🍓 Delicious food and snacks 🥤 Beverages to sip and savour 🌿 Wellness goodies and family-friendly finds 🛍️ Over $200 worth of products for only $64.95 + tax! And the best part? 🩵 Partial proceeds support @backpackbuddiesbc , helping feed children experiencing food insecurity right here in British Columbia. 🥹🎒 Every bag is a chance to discover amazing products while supporting a meaningful cause! It’s a fun way to discover new brands, try exciting products, and find new family favourites — all while giving back to our community. Check out their next drop! 🙌✨ #wholefoodsfaves #groceryhaul #unpacking #wholefoods #vancouverfoodie
Save TreesComment SWAP and I’ll send you every swap I’ve made. Your skin is not a barrier. It’s one of the most absorptive organs you have. What you put on it doesn’t sit on the surface. A meaningful amount of it goes in. That matters because most conventional products contain hormone-disrupting chemicals, synthetic fragrance, and preservatives that have been linked to inflammation, endocrine disruption, and increased cancer risk. And you’re not using these once. You’re using them every single day. One product is not the problem. The cumulative load is. Are you ready to change your environment and lower your risk? You’re already doing the hard part. You’re reading labels at the grocery store. Do the same thing in your bathroom. Comment “SWAP” and there are more saved in my Story Highlights 💖
Positioning and audience
Where we have written a positioning, it is a judgement and says so. Where we have not, the line is built from the measurements and claims nothing more.
Home brand, an emerging account at 43.5K followers.from the numbers
Home brand, a smaller account at 447K followers.from the numbers
Why they compete: seeded
Home brand, an emerging account at 11.9K followers.from the numbers
Why they compete: seeded
Home brand, an emerging account at 17.4K followers.from the numbers
Why they compete: seeded
Home brand, an emerging account at 39.5K followers.from the numbers
Why they compete: seeded
Where they differ
Who Gives A Crap is the largest of the set at 447K followers — 10.3× Reel Paper's 43.5K.
Bounty turns up most in our searches across this set (17 posts found in 30 days); Reel Paper takes 19% of the set's mentions we found.
Who Gives A Crap has published the most, 1.8K posts to Reel Paper's 1K.
Top Home brands
By mentions found in the last 7 days · Reel Paper highlighted
Want changes to Reel Paper's competitors or keywords? Email us at [email protected]
Head to head and campaign charts for Reel Paper are on Growth. See Growth
About Reel Paper on Instagram
How many Instagram followers does Reel Paper have?
Brand · Home · @reelpaper
Reel makes bamboo and recycled toilet paper and paper towels, sold by subscription and in stores, with plastic-free packaging.
On Instagram, @reelpaper reaches 43,520 followers. By followers, that makes it #55 of the 73 home brands we track, and #788 of 1015 overall. The account has published 1,012 posts, roughly 43 followers for every post in the grid.
Profile details
Updated 2026-11-02
Recommended by AI assistants
Shopper questions asked monthly. Each square is one answer
- Home goods brandsNamed in 0 of 6 · 22 Oct 2026
- ChatGPT, "What are the best home goods brands?", 22 Oct 2026: not named
- Gemini, "What are the best home goods brands?", 22 Oct 2026: not named
- ChatGPT, "Which home goods brand would you recommend for a first-time buyer?", 22 Oct 2026: not named
- Gemini, "Which home goods brand would you recommend for a first-time buyer?", 22 Oct 2026: not named
- ChatGPT, "What are some popular home goods brands people love right now?", 22 Oct 2026: not named
- Gemini, "What are some popular home goods brands people love right now?", 22 Oct 2026: not named
- Paper goods brandsNamed in 0 of 6 · 3 Nov 2026
- ChatGPT, "What are the best paper goods brands?", 3 Nov 2026: not named
- Gemini, "What are the best paper goods brands?", 3 Nov 2026: not named
- ChatGPT, "Which paper goods brand would you recommend for a first-time buyer?", 3 Nov 2026: not named
- Gemini, "Which paper goods brand would you recommend for a first-time buyer?", 3 Nov 2026: not named
- ChatGPT, "What are some popular paper goods brands people love right now?", 3 Nov 2026: not named
- Gemini, "What are some popular paper goods brands people love right now?", 3 Nov 2026: not named
Frequently asked questions
How many Instagram mentions did Reel Paper get this week?
We found 10 posts by other accounts mentioning Reel Paper on Instagram in the 7 days to November 4, 2026. That is what our searches of its hashtag, tagged posts and name turned up, a sample rather than every post on Instagram, so it is best read against other weeks and other brands.
Who mentions Reel Paper on Instagram?
The accounts we have caught posting about Reel Paper most often are @recommendationsbyliv (2 posts), @lesswithlaur (1 post) and @morganlkeen (1 post). 1 of the 10 accounts listed on this page have mentioned Reel Paper more than once. The brand's own posts are not counted.
Can I see Reel Paper's follower growth over time?
Yes. We have 2 follower readings for @reelpaper, charted on this page for signed-in readers. We do not estimate history we never saw.
What is Reel Paper's official Instagram handle?
Reel Paper's official Instagram account is @reelpaper (instagram.com/reelpaper).
Who are Reel Paper's biggest competitors?
Who Gives A Crap, Caboo, Save Trees and Bounty. We benchmark Reel Paper against these 4 brands because they compete for the same buyers in Home, not because they happen to be a similar size.
Is Reel Paper bigger than its competitors on Instagram?
Reel Paper has 43.5K followers, behind Who Gives A Crap (447K).
How often is Reel Paper mentioned compared to its competitors?
We found 11 public Instagram posts mentioning Reel Paper in the last 30 days. Our searches return a sample rather than every post, so the useful read is the comparison: the table above shows the same count for every brand in the set, searched the same way.
How is this competitor list chosen?
By hand. Automatic lists group brands by follower count, which pairs a luxury house with a discount retailer whenever their audiences happen to match in size. These sets are curated from the 76 Home brands we track, and every page says so.
How we measure
Every figure on this page is read from Instagram via our data provider and stored with the date it was taken. Where a reading does not exist yet we say when the next one is due rather than show an estimate. Engagement rate is (average likes + comments) ÷ followers. Growth compares the latest follower reading with the first one inside the last 30 days, once the two are at least five days apart.
Mentions are the public posts by other accounts that our searches found carrying one of the terms this brand is watched for: its hashtag, the posts it is tagged in and, for the busiest brands, its name. Each search returns a limited number of recent posts, so a count is a sample of what was posted, not every post on Instagram. Read it against other weeks and other brands, measured the same way. How we count. Reel Paper is collected when people read this page; a visit refreshes anything over a day old. Without an account the feed shows the last 7 days; an account opens the month.
Tone and subjects come from labelling each post once, on what its caption says about Reel Paper: one tone (positive, neutral or critical) and one subject from a fixed list, so the same thing is counted the same way every run. Every figure in that strip is a count of labelled posts. The read beside it is written by a model from the same posts, carries no figures and is marked as such. In Competitors, each brand's mentions are found by the same searches on the same schedule, and its share is its part of the posts we found for the whole set; followers and engagement are each brand's latest profile reading.
AI recommendations are the answers ChatGPT and Gemini give to the questions shoppers ask about each category Reel Paper sits in, asked once a month and recorded in order. Answers vary from one run and one person to the next, so each square is one answer on the date shown, not a score.
Get Reel Paper's mentions every Monday
In the last 7 days we found 10 posts mentioning Reel Paper.