Rolex
See what people are posting about Rolex
Every mention we have caught, who posted it, what it was about, the follower history and where Rolex ranks in its category. Free.
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Trending in Luxury →How many Instagram followers does Rolex have?
Brand · Luxury · @rolex
Rolex is the Swiss watchmaker whose Submariner, Daytona, and Datejust are the world's most recognized luxury timepieces.
On Instagram, @rolex reaches 17,818,261 followers. That makes it #10 of the 20 luxury brands we track, and #33 of 831 overall. The account has published 1,832 posts, roughly 9.7K followers for every post in the grid.
Engagement runs at 0.19% — above the Luxury median of 0.17%. A typical post draws about 32.7K likes and 281 comments.
Frequently asked questions
What is Rolex's engagement rate on Instagram?
Rolex's engagement rate is 0.19%, above the Luxury category median of 0.17%. A typical post receives around 32.7K likes and 281 comments.
Can I see Rolex's follower growth over time?
Follower history for @rolex is available with a Monitor subscription ($49/year, or $79 once for lifetime access). Subscribing starts a weekly reading from that day forward and unlocks the trendline chart here. We do not estimate history we never saw.
What is Rolex's official Instagram handle?
Rolex's official Instagram account is @rolex (instagram.com/rolex).
Who are Rolex's closest competitors on Instagram?
Among luxury brands, the accounts closest to Rolex by audience size are Balenciaga (15M followers), Burberry (19.9M followers), Cartier (16.5M followers).
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Every figure on this page is read from Instagram via our data provider and stored with the date it was taken. Where a reading does not exist yet we show — rather than an estimate. Engagement rate is (average likes + comments) ÷ followers.