Retail · brand assets

Whole Foods Market brand colours

What colours does Whole Foods Market use?

Whole Foods Market leads on forest #1C744E, which covers 51.2% of the mark. The full set is white and forest: #FDFEFF, #1C744E. Every code below was read from the logo file itself, not copied from another list.

The Whole Foods Market colour palette

Ordered by how much of the logo each one covers. Tap a code to copy it.

whitelargest

RGB: 253, 254, 255
HSL: 210°, 100%, 100%
Text on it: black · 18.68:1
Share of mark: 45.3%

forestprimary

RGB: 28, 116, 78
HSL: 154°, 61%, 28%
Text on it: white · 5.74:1
Share of mark: 51.2%

Ready to paste

The same codes as custom properties and as a Tailwind theme extension.

CSS

:root {
  --whole-foods-market-1: #fdfeff;
  --whole-foods-market-2: #1c744e;
}

Tailwind

theme: {
  extend: {
    colors: {
      'whole-foods-market-1': '#fdfeff',
      'whole-foods-market-2': '#1c744e',
    },
  },
}

How these were measured

We fetch the Whole Foods Market logo from wholefoodsmarket.com, decode the PNG, and count every pixel. Transparent pixels are not counted, on a logo delivered on a clear background they would otherwise outnumber everything and report the colour of nothing.

Colours a person cannot tell apart are merged. The edge of any letterform is a ramp of half-shades between the ink and whatever is behind it, and publishing six of those as brand colours is how the scraped palettes on other sites end up listing four greys.

The limit is worth stating plainly: this is the palette of a logo, not a brand book. A colour Whole Foods Market uses on packaging or on their site but not in their mark will not appear here.

Read 28 August 2026.

Questions

What are Whole Foods Market's brand colours?

white and forest, #FDFEFF, #1C744E. The one to reach for first is forest #1C744E.

Where do these hex codes come from?

The Whole Foods Market logo itself, fetched from wholefoodsmarket.com and read pixel by pixel. Colours within a hair of each other are merged, because the edge of any letterform is a ramp between the ink and what is behind it and none of those greys are a brand colour. Nothing here is copied from another site.

Is this Whole Foods Market's official palette?

It is what is in their logo, which is not the same thing. A brand book usually holds more : a secondary set, tints, a colour that only appears on packaging. What you get here is the part that is verifiable from a file anyone can fetch.

Can I use these colours?

A hex code is not protected. Using Whole Foods Market's palette to pass work off as theirs is a trademark problem, and the same colours in your own moodboard, chart or comparison deck are not.

Whole Foods Market logo →Who is mentioning Whole Foods Market