What is instagram reels?
Also called: Reels
Instagram Reels
Instagram's short-form vertical video format, distributed heavily to accounts that do not already follow the poster.
Reels are the main way an Instagram account still reaches strangers at scale, which makes them the growth surface and the feed the retention surface.
Because distribution skews to non-followers, Reels engagement rates calculated against follower count can exceed what a feed post could plausibly achieve, worth remembering before comparing the two directly.
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