Lego
See what people are posting about Lego
Every mention we have caught, who posted it, what it was about, the follower history and where Lego ranks in its category. Free.
We keep your email address and name so we know who is reading. Nothing is posted anywhere, and nothing is sold.
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Trending in Baby & Kids →How many Instagram followers does Lego have?
Brand · Baby & Kids · @lego
Lego is the Danish maker of the interlocking brick, and one of the most valuable toy brands in the world.
On Instagram, @lego reaches 13,942,587 followers. That makes it #1 of the 11 baby & kids brands we track, and #46 of 831 overall. The account has published 12 posts, roughly 1.2M followers for every post in the grid.
Frequently asked questions
Can I see Lego's follower growth over time?
Yes — we have 2 daily readings for @lego, charted on this page.
What is Lego's official Instagram handle?
Lego's official Instagram account is @lego (instagram.com/lego).
Who are Lego's closest competitors on Instagram?
Among baby & kids brands, the accounts closest to Lego by audience size are Barbie (3.5M followers), Bobbie (190K followers), Lalo (197K followers).
What features do YOU want?
Tell us what would make this page worth paying for, for Lego or any other brand. It goes straight to the person building it.
Every figure on this page is read from Instagram via our data provider and stored with the date it was taken. Where a reading does not exist yet we show — rather than an estimate. Engagement rate is (average likes + comments) ÷ followers.