Bob's Red Mill Instagram followers, mentions and creators
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@bobsredmill has 521,440 Instagram followers, read November 3, 2026. In the last 7 days we found 48 public posts mentioning Bob's Red Mill, #2 of 418 Food and Beverage brands by mentions found.
Busiest day: 31 Oct, with 14 posts
71 posts about Bob's Red Mill we found, by the day they were published
Instagram TikTok Reddit News
Source: public posts on Instagram, TikTok and Reddit that our searches found, a sample rather than a platform total, to 4 Nov. How we count
| 2026-10-06 | 1 |
|---|---|
| 2026-10-07 | 1 |
| 2026-10-08 | 0 |
| 2026-10-09 | 2 |
| 2026-10-10 | 1 |
| 2026-10-11 | 0 |
| 2026-10-12 | 1 |
| 2026-10-13 | 0 |
| 2026-10-14 | 1 |
| 2026-10-15 | 0 |
| 2026-10-16 | 0 |
| 2026-10-17 | 0 |
| 2026-10-18 | 1 |
| 2026-10-19 | 0 |
| 2026-10-20 | 0 |
| 2026-10-21 | 0 |
| 2026-10-22 | 0 |
| 2026-10-23 | 0 |
| 2026-10-24 | 0 |
| 2026-10-25 | 0 |
| 2026-10-26 | 1 |
| 2026-10-27 | 6 |
| 2026-10-28 | 6 |
| 2026-10-29 | 2 |
| 2026-10-30 | 2 |
| 2026-10-31 | 14 |
| 2026-11-01 | 9 |
| 2026-11-02 | 12 |
| 2026-11-03 | 11 |
| 2026-11-04 | 0 |
Mentions
Public posts and articles we found naming Bob's Red Mill, by platform
This week's read
Bob's Red Mill gets recipe shoutouts and Hallmark holiday placement coverage.
Written by a model from the posts we found, not measured, 1 November.
2 things the team could do
@she_tinkers shared a positive salted maple carrot cake Swiss roll recipe using Bob's Red Mill all-purpose flour and tagging @bobsredmill. @fbmagazine reports that Bob's Red Mill's gluten-free Orange Brown Butter Madeleines appear in Hallmark's Our Holiday Playbook. The other posts are general baking recipes and pantry mentions without a direct Bob's Red Mill reference.
Reply to @she_tinkers to thank her for the positive recipe and ask if Bob's Red Mill can reshare it.
The post directly uses and tags Bob's Red Mill in a positive baking context.
Comment on @fbmagazine's post to thank them for the coverage and confirm the Hallmark madeleine feature.
The post highlights Bob's Red Mill in a campaign and event story that marketing may want to amplify.
How it lands
- Positive 43%
- Neutral 55%
- Critical 1%
67 labelled posts across platforms, 90 days, one tone each.
Tone by platform
Each post labelled once; platforms with fewer than 8 labelled posts are left out.
What they talk about
- Named in passing27
- Recipe or how-to14
- Campaign, collab or event6
All 10 subjects
- Price and value6
- Where to buy3
- Gift or haul3
- Ingredients and formula2
- How it performs2
- Sustainability and ethics2
- Taste and flavour2
Posts by subject, from a fixed list, one label each.
What we search for Bob's Red Mill
Watching
- Brand terms
- #bobsredmillStrong
- “bob's red mill”Medium
- Moregetherness
- #moregethernessMedium
- “good neighbor day”Weak
- “lauren graham”Weak
Public posts tagged #bobsredmill
Showing the newest 30 posts from the last 7 days
Filters
9 more posts from the last 30 days. Signed-out readers see the last 7 days. Sign in free to see the rest.
Articles and press releases that name Bob's Red Mill, newest first, linked to the publisher. Last checked 31 Oct 2026.
- Bob's Red Mill Teams Up with Hallmark's Our Holiday Playbook to Bring Holiday Movie Magic into the Kitchen
Yahoo Finance ·
For many families, the holidays are shaped by traditions: the movies they watch every year, the recipes they bake and the moments they share with family and friends. This season, Bob's Red Mill — a leader in the homemade food movement for nearly 50 years — is celebrating the traditions that make the holiday season magical through a new partnership with Hallmark's upcoming original holiday movie, Our Holiday Playbook, premiering Friday, November 20 at 8/7c.
Launches and announcements
- Bob's Red Mill Promotes Daniel Barba to Chief Commercial Officer
PR Newswire · · Press release
- Bob's Red Mill Brings Back Its National Good Neighbor Day Tradition, Inviting Americans to Bake for a Neighbor
- Bob's Red Mill Introduces Perfected Formula for Gluten Free 1-to-1 Baking Flour with Improved Taste and Texture
Moregetherness
Mentions we found before, during and after it, by platform
- Most active creator
- @camrohealth on TikTok, 1 post found
- Top post
- @laurengraham, 48.3K likes
Posts from before the campaign were not all collected, so no lift is given.
Head to head and campaign charts for Bob's Red Mill are on Growth. See Growth
Who posts about Bob's Red Mill
12 accounts we have caught mentioning Bob's Red Mill, 1 of them more than once. Most posts first
- @dependabledave@dependabledave
- Followers
- 5.4K
- Posts
- 2
- Likes
- —
- Lauren Graham@laurengraham
- Posts
- 1
- Likes
- 48.3K
- Maria Koutsogiannis 🇬🇷 Greek Food Blogger@foodbymaria
- Posts
- 1
- Likes
- 16.1K
- Maggie Baird@maggiebaird
- Posts
- 1
- Likes
- 15.4K
- Costco For Everything@costcoforeverything
- Posts
- 1
- Likes
- 14.8K
- @camrohealth@camrohealth
- Followers
- 47.6K
- Posts
- 1
- Likes
- 11K
- @sustainaspell444@sustainaspell444
- Followers
- 29.7K
- Posts
- 1
- Likes
- 3.8K
- PureWow@purewow
- Posts
- 1
- Likes
- 1.3K
- Elevate Cities@elevate_cities
- Posts
- 1
- Likes
- 698
- Becca Cousins | Dinner Party Ideas + Recipes@hostinyourhome
- Posts
- 1
- Likes
- 696
- erin carpenter@erinv_carpenter
- Posts
- 1
- Likes
- 663
- @antojodelights@antojodelights
- Followers
- 62.8K
- Posts
- 1
- Likes
- 522
Competitors
Bob's Red Mill holds 33% of the mentions we found for this set, #1 of 7, and #2 of 7 by followers.
| Brand | Mentions found30 days, share of the set | Followers | Engagement |
|---|---|---|---|
| Bob's Red Mill | 5733% | 521K | Not yet |
| Simple Mills | 5632% | 307K | Not yet |
| King Arthur Baking | 2011% | 1M | Not yet |
| Hodgson Mill | 116% | 3K | Not yet |
| Arrowhead Mills | 106% | 134K | Not yet |
| Anthony's Goods | 106% | 19.3K | Not yet |
| Namaste Foods | 106% | 11.7K | Not yet |
The biggest post about each competitor this week
Most likes and comments among public posts naming the brand
VideoKing Arthur BakingWhich score is better? Down the middle or around the bottom? #sourdough #sourdoughbread #sourdoughscoring #sourdoughbaking #bread
VideoArrowhead MillsSHIT or LEGIT? (Ep.6) Sweet Potato Brownies. My life will never be the same😳 My altered recipe: • 1 cup mashed sweet potatoes (I microwaved mine) • 3 eggs • 1/2 cup maple syrup • Vanilla Stevia drops (10-15) • Splash of vanilla • 3 tbsp cacao powder • 1/4 cup + 2 tbsp oat flour • 1/4 tsp salt • 1 tsp baking soda • 1/2 cup dark chocolate morsels (not chips) + add more morsels for topping Her Recipe: @wellwithkaija -1 cup mashed sweet potatoes (I roast at 400 for 50 minutes, I find roasted come out sweeter than boiled) -3 eggs -1/2 cup maple syrup -1/4 cup honey -1 tsp vanilla -3 tbsp cacao powder (1 use @navitasorganics) -1/4 cup + 2 tbsp oat flour -1/4 tsp salt -1 tsp baking soda -1/2 cup dark chocolate chips (+ more for topping) directions: - preheat oven to 350. - mash sweet potatoes in a large bowl, and whisk in eggs, maple syrup, honey, and vanilla. - add dry ingredients and stir with a wooden spoon or spatula - fold in chocolate chips. - pour batter into an 8x8 baking dish lined with parchment paper and sprinkle more chocolate chips on top - bake for 30-35 minutes (should look slightly underdone when taking them out, trust) slice & enjoy! #healthandwellness #healthydessert #sweetpotatobrownies #fitness #healthybrownies
VideoHodgson MillMade my own load of bread and I’m never turning back. Thank you @levainpapi for the inspo!! Ingredients 3 cups of flour 1.5 tsp (each) of salt sugar and yeast 1.5 cup lukewarm water 1 tbsp of olive oil Directions: Mix sugar, salt, yeast and 1/4 cup of Lukewarm water Let sit for 5-10min. Add flour cup by cup and mix water Stir/ fold well until it’s a sticky ball Cover and Let rise for 2 hrs Add olive oil and use 2 forks to scrape and fold in to desired shape Add to a buttered Pan Let rise for 1 hr or until it’s crowning the pan Bake on 375 for 45 min Take out and let cool on a rack for 30 mins before cutting #baking #bakingbread #homemadebread #breadmaking #breadbaking #breadporn
VideoSimple Mills5 Ingredient Sticky Toffee Pie Chia Pudding! 🥧 Thick, creamy, packed with protein and fiber, and honestly tastes like dessert! Plus, it’s so easy to meal prep. #SimpleMillsPartner The dates give this pudding a delicious caramel-like sweetness, and I’m using @simplemills Honey Cinnamon Sweet Thins for that perfect cinnamon-cookie pie crust. I love that they’re made with ingredients like watermelon seed flour, cashew flour, sunflower seed flour, and flax, while still having that light, crispy crunch! Recipe (4 servings): - Medjool Dates (8, pitted) - Plain Greek Yogurt (1½ cups) - Milk of Choice (¾ cup) - Chia Seeds (½ cup) - Simple Mills Honey Cinnamon Sweet Thins (24-32) Optional: - Vanilla Extract (1 tsp) - Cinnamon (¼ tsp) - Sea Salt (Pinch)
Namaste FoodsGLUTEN FREE FOODS I’LL BE REPURCHASING 🤭 which items stand out to you? 👀 i hope everyone has a spectacular friday!!! - #glutenfree #celiac #glutenfreelife #celiacdisease #groceryhaul
VideoAnthony's GoodsSugar-Free Protein Muffins for Kids 🧁 Soft, fluffy, nutritious muffins made with chickpea flour and naturally sweetened with dates! Ingredients (6 muffins): • 70 g chickpea flour • 40 g oat flour • 80 g peeled apple • 1 egg • 35 ml coconut milk • 20 g melted ghee • 15 g carob powder • 5–6 small pitted dates (45–50 g) • 1 tsp baking powder • A pinch of salt • Vanilla extract (optional) Instructions: 1. Soak the dates in warm water for 10 minutes, then drain. 2. Blend the apple, dates, egg, coconut milk, and melted ghee until smooth. 3. In a separate bowl, combine the chickpea flour, oat flour, carob powder, baking powder, and salt. 4. Add the wet ingredients to the dry ingredients and gently mix until combined. 5. Divide the batter evenly among 6 muffin cups, filling each about 2/3 full. 6. Bake in a preheated oven at 350°F (175°C) for 22–27 minutes, or until a toothpick inserted into the center comes out clean. 7. Let the muffins cool on a wire rack. These muffins are naturally sweetened with dates and packed with plant-based protein, fiber, and essential nutrients. A delicious, nutritious homemade treat for little ones! ❤️ I always buy my chickpea flour from my favorite, trusted brand @anthonysgoods! ❤️🌿 #recipe #healthykids #toddlerfood #healthyrecipes #recipes
Positioning and audience
Where we have written a positioning, it is a judgement and says so. Where we have not, the line is built from the measurements and claims nothing more.
Food and Beverage brand, a smaller account at 521K followers.from the numbers
Food and Beverage brand, a mid-sized account at 1M followers.from the numbers
Why they compete: flour aisle set, 2026-10-31
Food and Beverage brand, a smaller account at 134K followers.from the numbers
Why they compete: flour aisle set, 2026-10-31
Food and Beverage brand, an emerging account at 3K followers.from the numbers
Why they compete: flour aisle set, 2026-10-31
Food and Beverage brand, a smaller account at 307K followers.from the numbers
Why they compete: flour aisle set, 2026-10-31
Food and Beverage brand, an emerging account at 11.7K followers.from the numbers
Why they compete: flour aisle set, 2026-10-31
Food and Beverage brand, an emerging account at 19.3K followers.from the numbers
Why they compete: flour aisle set, 2026-10-31
Where they differ
King Arthur Baking is the largest of the set at 1M followers — 2× Bob's Red Mill's 521K.
Bob's Red Mill turns up most in our searches across this set, taking 33% of the 174 posts we found mentioning any of them in the last 30 days.
King Arthur Baking has published the most, 10.2K posts to Bob's Red Mill's 8.9K.
Top Food and Beverage brands
By mentions found in the last 7 days · Bob's Red Mill highlighted
Want changes to Bob's Red Mill's competitors or keywords? Email us at [email protected]
About Bob's Red Mill on Instagram
How many Instagram followers does Bob's Red Mill have?
Brand · Food and Beverage · @bobsredmill
Bob's Red Mill is the employee-owned Oregon miller of whole grains, specialty flours, oats and gluten-free baking staples, started by Bob and Charlee Moore in 1978.
On Instagram, @bobsredmill reaches 521,440 followers. By followers, that makes it #73 of the 418 food and beverage brands we track, and #365 of 1015 overall. The account has published 8,918 posts, roughly 58 followers for every post in the grid.
Profile details
Updated 2026-11-03
Follower trend
Recommended by AI assistants
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Frequently asked questions
How many Instagram mentions did Bob's Red Mill get this week?
We found 48 posts by other accounts mentioning Bob's Red Mill on Instagram in the 7 days to November 4, 2026. That is what our searches of its hashtag, tagged posts and name turned up, a sample rather than every post on Instagram, so it is best read against other weeks and other brands.
Who mentions Bob's Red Mill on Instagram?
Accounts we have caught mentioning Bob's Red Mill include @laurengraham (1 post), @foodbymaria (1 post) and @maggiebaird (1 post). The brand's own posts are not counted.
Can I see Bob's Red Mill's follower growth over time?
Yes. We have 4 follower readings for @bobsredmill, taken weekly, charted on this page for signed-in readers. We do not estimate history we never saw.
What is Bob's Red Mill's official Instagram handle?
Bob's Red Mill's official Instagram account is @bobsredmill (instagram.com/bobsredmill).
Who are Bob's Red Mill's biggest competitors?
King Arthur Baking, Arrowhead Mills, Hodgson Mill, Simple Mills, Namaste Foods and Anthony's Goods. We benchmark Bob's Red Mill against these 6 brands because they compete for the same buyers in Food and Beverage, not because they happen to be a similar size.
Is Bob's Red Mill bigger than its competitors on Instagram?
Bob's Red Mill has 521K followers, behind King Arthur Baking (1M).
How often is Bob's Red Mill mentioned compared to its competitors?
We found 57 public Instagram posts mentioning Bob's Red Mill in the last 30 days. Our searches return a sample rather than every post, so the useful read is the comparison: the table above shows the same count for every brand in the set, searched the same way.
How is this competitor list chosen?
By hand. Automatic lists group brands by follower count, which pairs a luxury house with a discount retailer whenever their audiences happen to match in size. These sets are curated from the 425 Food and Beverage brands we track, and every page says so.
How we measure
Every figure on this page is read from Instagram via our data provider and stored with the date it was taken. Where a reading does not exist yet we say when the next one is due rather than show an estimate. Engagement rate is (average likes + comments) ÷ followers. Growth compares the latest follower reading with the first one inside the last 30 days, once the two are at least five days apart.
Mentions are the public posts by other accounts that our searches found carrying one of the terms this brand is watched for: its hashtag, the posts it is tagged in and, for the busiest brands, its name. Each search returns a limited number of recent posts, so a count is a sample of what was posted, not every post on Instagram. Read it against other weeks and other brands, measured the same way. How we count. Bob's Red Mill is collected daily; a visit refreshes anything over a day old. Without an account the feed shows the last 7 days; an account opens the month.
Tone and subjects come from labelling each post once, on what its caption says about Bob's Red Mill: one tone (positive, neutral or critical) and one subject from a fixed list, so the same thing is counted the same way every run. Every figure in that strip is a count of labelled posts. The read beside it is written by a model from the same posts, carries no figures and is marked as such. In Competitors, each brand's mentions are found by the same searches on the same schedule, and its share is its part of the posts we found for the whole set; followers and engagement are each brand's latest profile reading.
AI recommendations are the answers ChatGPT and Gemini give to the questions shoppers ask about each category Bob's Red Mill sits in, asked once a month and recorded in order. Answers vary from one run and one person to the next, so each square is one answer on the date shown, not a score.
Get Bob's Red Mill's mentions every Monday
In the last 7 days we found 48 posts mentioning Bob's Red Mill, #2 among food and beverage brands.