King Arthur Baking Instagram followers, mentions and creators

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@kingarthurbaking has 1,026,491 Instagram followers, read November 3, 2026. In the last 7 days we found 16 public posts mentioning King Arthur Baking, #36 of 418 Food and Beverage brands by mentions found.

Mentions found · 30d
43
Instagram 20 · TikTok 23. Last 7 days on Instagram: 16
Followers
1M
As of 3 Nov
Rank by mentions
#36
of 418 Food and Beverage brands, by mentions found in 7 days
Tone
90% neutral
Of 10 labelled posts, 90 days

Mentions

Public posts and articles we found naming King Arthur Baking, by platform

How it lands

  • Positive 10%
  • Neutral 90%
  • Critical 0%

10 labelled posts on Instagram, 90 days, one tone each.

What they talk about

  • Named in passing6
  • Recipe or how-to2
  • Ingredients and formula1
All 4 subjects
  • Sustainability and ethics1

Posts by subject, from a fixed list, one label each.

What we search for King Arthur Baking

Watching

  • #kingarthurbakingStrong
  • “king arthur baking”Not running

Public posts tagged #kingarthurbaking

16 posts in the last 7 days

Found by
Filters
PostAuthor
🕸️🤍Spiderweb Sourdough Crumb Reveal🤍🕸️ This loaf came out spooky on the outside and so fluffy and delicious on the @_deets_eats2026-10-31132
Happy Halloween! Rich chocolate cupcakes are dolloped with a chocolate-chip-studded cream cheese topping and baked toget@genabellrecipes2026-10-31182
Healthy pumpkin oatmeal chocolate chip bars that taste like dessert but are perfect for a cozy fall breakfast too 🤭🍂 s@thebitemykitchen2026-10-31194
✨H a l l o w e e n 🎃 D i r t C a k e 🧠 💀 🪱✨ 🕸️HAPPY HALLOWEEN !!!🎃 👻🕸️ This has started to become a tradition @mamamessmaker2026-10-3180
Behind the scenes of making everyone’s favorite Sourdough English muffins🤩 #bakery #fanfavorite@thesilvafamilyfarm2026-10-31510
Oreo cupcakes 🖤🧡🎃👻 Black cocoa cupcakes with Oreo cream inside , then topped with Oreo buttercream and sprinkled wit@bakedgoodsbyfitz2026-10-3133
heyyy!! dont be rude say it back💗 #motherhood #mommylife #contentcreator #ugc #momcontent@kikiijudd2026-10-3130
This Halloween I am in my sourdough (eating) era! 🍞🥖🎃 . . . #sourdough #halloween #goldendoodle #costume #spookyseaso@goldenpiperdoodle2026-10-31153
brown butter sage honey apple fritters🍏🤎 buttery, warm, golden, fragrant, caramelized, spiced and honey kissed, not @artplatterforyou2026-10-3135
Let’s make arayes (& the pita)🥙 comment “PITA” for the full recipe👩🏻‍🍳@legallygg2026-10-3111
I’ve been named an Expert Judge at Bagel Fest 2026. People ask how I got here. Hard work. Sacrifice. Carbs. I spent year
Named in passingNeutral
@ethanzohn2026-10-3113813
🌾🥖 Did you know? King Arthur Baking has been producing flour since 1790, making it America's oldest flour company. But
Sustainability and ethicsNeutral
@bodytruth.ig2026-10-301486
Which score is better? Down the middle or around the bottom? #sourdough #sourdoughbread #sourdoughscoring #sourdoughbaki
Named in passingNeutral
@lorijeansourdough2026-10-2946728
Hello, friends! In a few days, on November 3, my new book, *The Art of French Tarts*, will be released. Today, I’m shar
Named in passingNeutral
@chefjacquypfeiffer2026-10-29316
Four things I spotted at Highlands General in Oak Bluffs that I didn’t buy (yet), but haven’t stopped thinking about: 1
Ingredients and formulaNeutral
@marnely_murray2026-10-29509
You know what else is scary? When you’re doing a Bread of The Month series but the last 2 breads you made were fails so
Named in passingNeutral
@freshaprilflours2026-10-285523

4 more posts from the last 30 days. Signed-out readers see the last 7 days. Sign in free to see the rest.

TikTok videos by other accounts that name King Arthur Baking · most engaged by likes, comments and shares, last 30 days

  1. @francesca.talksThese are truly the best brownies anyone has ever had I’M TELLING YOU #brownies #baking #asmr #asmrcooking #homemade @Hershey's @Ghirardelli Chocolate Company @guittard @Nestle Toll House @Sur La Table @Cuisinart @KitchenAid @Pyrex @Cabot Creamery Cooperative @Land O’Lakes @King Arthur Baking @Bob’s Red Mill @Costco Wholesale @Sam’s Club @Walmart @Publix 144K views7.5K likes31 Oct
  2. @juliatstamandWishing for the cornmeal to come through more but overall pretty solid 140g butter, browned 125g brown sugar 40g granulated sugar 1T honey 1tsp vanilla bean paste 1 egg 140g flour 35g fine ground yellow cornmeal 1/2tsp baking powder 1/4tsp baking soda 1/4tsp salt #cookietiktok #cookies #cookierecipe #fallbaking #sweettooth @Kerrygold USA @King Arthur Baking @Pete & Gerry’s Eggs @Nielsen-Massey Vanillas 22.6K views2.6K likes27 Oct
  3. @juliatstamandBest one yet 140g butter, browned 137g brown sugar 50g granulated sugar 1T honey 1tsp vanilla bean paste 1 egg 140g flour 40g cornmeal 1/2tsp baking powder 1/4tsp baking soda 1/2tsp salt Fridge for an hour, freezer for 20 mins, bake on 375 for ~15 mins. #cornbread #baking #fallbaking #cookierecipe #cookietiktok @King Arthur Baking @Nielsen-Massey Vanillas @Pete & Gerry’s Eggs @Kerrygold USA 7.4K views840 likes30 Oct
  4. @sophiedupereese’s sourdough results 🍞🍫 #sourdoughbread #baking @King Arthur Baking @Reese’s 108K views557 likes30 Oct
  5. @rubinversionPumpkin Belgian Waffles 👻🎃🧇 2 eggs (separated) 1 1/2 c flour (Organic All Purpose King Arthur) 1/2 c pumpkin puree 1 1/2 c whole milk 2 Tbsp baking powder 1/4 c melted butter 1/4-1/2 tsp salt 1/4 tsp allspice 1/4 tsp nutmeg 1/4 tsp cloves 1/2 tsp ginger 1/2 tsp cinnamon Mix flour, baking powder, salt and spices until incorporated. Add egg yolks, milk, pumpkin puree and melted butter, and whisk together to form batter, do not overmix, small lumps okay. Whip egg whites to soft peaks, and carefully fold into batter. Butter your waffle iron liberally! Enjoy with lots of butter and pure maple syrup!! Use the best ingredients possible and never forget food is medicine!! #bigwaffle @King Arthur Baking #pumpkinspice #homemade #foodismedicine6.9K views232 likes27 Oct
  6. @sourdough_sidekickTired of the discard cycle? The Sourdough Sidekick can help you get active, healthy, room temp starter, without the constant chore and wasted flour. @King Arthur Baking #sourdough #sourdoughsidekick #mysourdoughsidekick #fyp #sourdoughstarter 7.2K views152 likes27 Oct

Articles and press releases that name King Arthur Baking, newest first, linked to the publisher. Last checked 3 Nov 2026.

  • Bagel Brigade: Ringing in Recognition

    The New Indian Express ·

    From Kokapet to New York, city-based Bagel Brigade is set to represent India at New York BagelFest 2026, taking its take on the iconic ring-shaped bread to an i

  • Utopia Bagels to Receive 2026 Lifetime Achievement Award at New York BagelFest

    Yahoo Finance ·

    A Queens bagel institution is coming full circle. New York BagelFest, presented by King Arthur Baking Company, announces that Utopia Bagels will receive its 2026 Lifetime Achievement Award on Sunday, November 15th, at Citi Field in Queens. The honor celebrates 45 years of traditional bagel-making, a remarkable family-led transformation, and a cultural influence that extends beyond New York City.

  • Scones will be soft and light if you swap out two ingredients

    Daily Express ·

    A simple ingredient swap is the secret to a delightfully light and fluffy texture.

Who posts about King Arthur Baking

12 accounts we have caught mentioning King Arthur Baking, 1 of them more than once. Most posts first

Competitors

King Arthur Baking holds 26% of the mentions we found for this set, #2 of 2, and #1 of 2 by followers.

BrandMentions found30 days, share of the setFollowersEngagement
Bob's Red Mill5774%521KNot yet
King Arthur Baking2026%1MNot yet
What competitors did · last 7 days

The biggest post about each competitor this week

Most likes and comments among public posts naming the brand

  1. VideoBob's Red MillMeet Amygdalota. A Greek Almond Cookie… you’ll LOVE! Made with @bobsredmill Almond Flour (hello gorgeous new branding), and just 7 other ingredients!! If you want nothing but quality and transparency when it comes to your food, choose @bobsremill #bobsredmillpartner Comment ‘recipe,’ and I will send you the full printable recipe directly to your DM’s! Here’s what you’ll need! 3 cups Bob’s Red Mill almond flour ¾ cup granulated sugar 1 tsp freshly grated orange zest ¼ tsp kosher salt ½ tsp almond extract 1 tsp vanilla extract 3 egg whites, room temperature 1 cup sliced almonds Icing sugar for dusting #greece #cookies #christmas16.1K likes30 posts this week · 1 Nov
Positioning and audience

Where we have written a positioning, it is a judgement and says so. Where we have not, the line is built from the measurements and claims nothing more.

King Arthur BakingFood and Beverage · this brand

Food and Beverage brand, a mid-sized account at 1M followers.from the numbers

Bob's Red MillFood and Beverage

Food and Beverage brand, a smaller account at 521K followers.from the numbers

Why they compete: flour aisle set, 2026-10-31

Where they differ
Scale

King Arthur Baking is the largest of the set at 1M followers; Bob's Red Mill is the smallest at 521K.

Mentions

Bob's Red Mill turns up most in our searches across this set (57 posts found in 30 days); King Arthur Baking takes 26% of the set's mentions we found.

Want changes to King Arthur Baking's competitors or keywords? Email us at [email protected]

Head to head and campaign charts for King Arthur Baking are on Growth. See Growth

About King Arthur Baking on Instagram

How many Instagram followers does King Arthur Baking have?

Brand · Food and Beverage · @kingarthurbaking

King Arthur Baking is the employee-owned Vermont flour company founded in 1790, selling flours, baking mixes and tested recipes to home bakers.

On Instagram, @kingarthurbaking reaches 1,026,491 followers. By followers, that makes it #40 of the 418 food and beverage brands we track, and #258 of 1015 overall. The account has published 10,169 posts, roughly 101 followers for every post in the grid.

Profile details

Updated 2026-11-03

Engagement rate—
Following2,831
Total posts10,169
Avg likes—
Avg comments—
Followers per post101

Recommended by AI assistants

Shopper questions asked monthly. Each square is one answer

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  • Pantry staple brandsNamed in 0 of 6 · 25 Oct 2026
    1. ChatGPT, "What are the best pantry staple brands?", 25 Oct 2026: not named
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    3. ChatGPT, "Which pantry staple brand would you recommend for a first-time buyer?", 25 Oct 2026: not named
    4. Gemini, "Which pantry staple brand would you recommend for a first-time buyer?", 25 Oct 2026: not named
    5. ChatGPT, "What are some popular pantry staple brands people love right now?", 25 Oct 2026: not named
    6. Gemini, "What are some popular pantry staple brands people love right now?", 25 Oct 2026: not named
  • Baking brandsNamed in 3 of 6 · 1 Nov 2026
    1. ChatGPT, "What are the best baking brands?", 1 Nov 2026: named #1
    2. Gemini, "What are the best baking brands?", 1 Nov 2026: named #1
    3. Gemini, "Which baking brand would you recommend for a first-time buyer?", 1 Nov 2026: named #5
    4. ChatGPT, "Which baking brand would you recommend for a first-time buyer?", 1 Nov 2026: not named
    5. ChatGPT, "What are some popular baking brands people love right now?", 1 Nov 2026: not named
    6. Gemini, "What are some popular baking brands people love right now?", 1 Nov 2026: not named

Frequently asked questions

How many Instagram mentions did King Arthur Baking get this week?

We found 16 posts by other accounts mentioning King Arthur Baking on Instagram in the 7 days to November 3, 2026. That is what our searches of its hashtag, tagged posts and name turned up, a sample rather than every post on Instagram, so it is best read against other weeks and other brands.

Who mentions King Arthur Baking on Instagram?

Accounts we have caught mentioning King Arthur Baking include @the_sourdoughhoe (1 post), @northwoodsfolk (1 post) and @lorijeansourdough (1 post). The brand's own posts are not counted.

Can I see King Arthur Baking's follower growth over time?

Yes. We have 4 follower readings for @kingarthurbaking, charted on this page for signed-in readers. We do not estimate history we never saw.

What is King Arthur Baking's official Instagram handle?

King Arthur Baking's official Instagram account is @kingarthurbaking (instagram.com/kingarthurbaking).

Who are King Arthur Baking's biggest competitors?

Bob's Red Mill. We benchmark King Arthur Baking against this brand because they compete for the same buyers in Food and Beverage, not because they happen to be a similar size.

Is King Arthur Baking bigger than its competitors on Instagram?

Yes — King Arthur Baking has 1M followers, more than any other brand in this competitive set.

How often is King Arthur Baking mentioned compared to its competitors?

We found 20 public Instagram posts mentioning King Arthur Baking in the last 30 days. Our searches return a sample rather than every post, so the useful read is the comparison: the table above shows the same count for every brand in the set, searched the same way.

How is this competitor list chosen?

By hand. Automatic lists group brands by follower count, which pairs a luxury house with a discount retailer whenever their audiences happen to match in size. These sets are curated from the 425 Food and Beverage brands we track, and every page says so.

How we measure

Every figure on this page is read from Instagram via our data provider and stored with the date it was taken. Where a reading does not exist yet we say when the next one is due rather than show an estimate. Engagement rate is (average likes + comments) ÷ followers. Growth compares the latest follower reading with the first one inside the last 30 days, once the two are at least five days apart.

Mentions are the public posts by other accounts that our searches found carrying one of the terms this brand is watched for: its hashtag, the posts it is tagged in and, for the busiest brands, its name. Each search returns a limited number of recent posts, so a count is a sample of what was posted, not every post on Instagram. Read it against other weeks and other brands, measured the same way. How we count. King Arthur Baking is collected daily; a visit refreshes anything over a day old. Without an account the feed shows the last 7 days; an account opens the month.

Tone and subjects come from labelling each post once, on what its caption says about King Arthur Baking: one tone (positive, neutral or critical) and one subject from a fixed list, so the same thing is counted the same way every run. Every figure in that strip is a count of labelled posts. The read beside it is written by a model from the same posts, carries no figures and is marked as such. In Competitors, each brand's mentions are found by the same searches on the same schedule, and its share is its part of the posts we found for the whole set; followers and engagement are each brand's latest profile reading.

AI recommendations are the answers ChatGPT and Gemini give to the questions shoppers ask about each category King Arthur Baking sits in, asked once a month and recorded in order. Answers vary from one run and one person to the next, so each square is one answer on the date shown, not a score.

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In the last 7 days we found 16 posts mentioning King Arthur Baking.

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