Maybelline
See what people are posting about Maybelline
Every mention we have caught, who posted it, what it was about, the follower history and where Maybelline ranks in its category. Free.
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Trending in Beauty →How many Instagram followers does Maybelline have?
Brand · Beauty · @maybelline
Maybelline New York is the mass-market makeup leader behind Great Lash and Sky High mascara.
On Instagram, @maybelline reaches 12,652,652 followers. That makes it #8 of the 116 beauty brands we track, and #52 of 831 overall. The account has published 1,979 posts, roughly 6.4K followers for every post in the grid.
Engagement runs at 0.11% — above the Beauty median of 0.08%. A typical post draws about 14.2K likes and 202 comments.
Frequently asked questions
What is Maybelline's engagement rate on Instagram?
Maybelline's engagement rate is 0.11%, above the Beauty category median of 0.08%. A typical post receives around 14.2K likes and 202 comments.
Can I see Maybelline's follower growth over time?
Follower history for @maybelline is available with a Monitor subscription ($49/year, or $79 once for lifetime access). Subscribing starts a weekly reading from that day forward and unlocks the trendline chart here. We do not estimate history we never saw.
What is Maybelline's official Instagram handle?
Maybelline's official Instagram account is @maybelline (instagram.com/maybelline).
Who are Maybelline's closest competitors on Instagram?
Among beauty brands, the accounts closest to Maybelline by audience size are Ahava (65.5K followers), Al Haramain (159K followers), Alpha-H (160K followers).
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Every figure on this page is read from Instagram via our data provider and stored with the date it was taken. Where a reading does not exist yet we show — rather than an estimate. Engagement rate is (average likes + comments) ÷ followers.