Minimalist
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Every mention we have caught, who posted it, what it was about, the follower history and where Minimalist ranks in its category. Free.
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Trending in Beauty →How many Instagram followers does Minimalist have?
Brand · Beauty · @beminimalist__
Minimalist is the Jaipur skincare brand founded in 2020 that prints active ingredient percentages on the front of the pack, acquired by Hindustan Unilever in 2025.
On Instagram, @beminimalist__ reaches 557,182 followers. That makes it #72 of the 116 beauty brands we track, and #340 of 831 overall. The account has published 12 posts, roughly 46.4K followers for every post in the grid.
Frequently asked questions
Can I see Minimalist's follower growth over time?
Yes — we have 5 daily readings for @beminimalist__, charted on this page.
What is Minimalist's official Instagram handle?
Minimalist's official Instagram account is @beminimalist__ (instagram.com/beminimalist__).
Who are Minimalist's closest competitors on Instagram?
Among beauty brands, the accounts closest to Minimalist by audience size are Ahava (65.5K followers), Al Haramain (159K followers), Alpha-H (160K followers).
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Every figure on this page is read from Instagram via our data provider and stored with the date it was taken. Where a reading does not exist yet we show — rather than an estimate. Engagement rate is (average likes + comments) ÷ followers.