Sparkle Instagram followers, mentions and creators
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@sparklepapertowels has 3,144 Instagram followers, read November 1, 2026. In the last 7 days we found 10 public posts mentioning Sparkle, #34 of 73 Home brands by mentions found.
Mentions
Public posts and articles we found naming Sparkle, by platform
Last collected 1 Nov. Monitor Sparkle to see new mentions every day (weekly on the free plan).
What we search for Sparkle
Watching
- #sparklepapertowelsStrong
- #sparkleMedium
Public posts tagged #sparklepapertowels
10 posts in the last 7 days
Filters
Who posts about Sparkle
5 accounts we have caught mentioning Sparkle, 1 of them more than once. Most posts first
- @raven_dennis_@raven_dennis_
- Posts
- 6
- Likes
- 11
- @thatmomcourtney_@thatmomcourtney_
- Posts
- 1
- Likes
- 73
- @gensapparell@gensapparell
- Posts
- 1
- Likes
- 34
- @monaealissa@monaealissa
- Posts
- 1
- Likes
- 20
- @weremadedecisions@weremadedecisions
- Posts
- 1
- Likes
- 4
Competitors
Sparkle is #4 of 4 in this set by mentions found, and #4 of 4 by followers.
| Brand | Mentions found30 days | Followers | Engagement |
|---|---|---|---|
| Bounty | 17 | 39.5K | Not yet |
| Brawny | 13 | 13K | Not yet |
| Reel Paper | 11 | 43.5K | Not yet |
| Sparkle | 10 | 3.1K | Not yet |
The biggest post about each competitor this week
Most likes and comments among public posts naming the brand
Brawny🎃 Spill the tea. I can handle the mess. 🧻🌲#halloween
VideoReel PaperComment “AMAZON” and I’ll send you the full list of non-toxic products actually worth buying during the Spring Sale 🤍 #nontoxicliving #amazonspringsale #amazonfinds #cleanproducts
Positioning and audience
Where we have written a positioning, it is a judgement and says so. Where we have not, the line is built from the measurements and claims nothing more.
Home brand, an emerging account at 3.1K followers.from the numbers
Home brand, an emerging account at 39.5K followers.from the numbers
Why they compete: seeded
Home brand, an emerging account at 43.5K followers.from the numbers
Why they compete: seeded
Where they differ
Reel Paper is the largest of the set at 43.5K followers — 13.8× Sparkle's 3.1K.
Bounty turns up most in our searches across this set (17 posts found in 30 days); Sparkle takes 20% of the set's mentions we found.
Reel Paper has published the most, 1K posts to Sparkle's 55.
Top Home brands
By mentions found in the last 7 days · Sparkle highlighted
Want changes to Sparkle's competitors or keywords? Email us at [email protected]
Head to head and campaign charts for Sparkle are on Growth. See Growth
About Sparkle on Instagram
How many Instagram followers does Sparkle have?
Brand · Home · @sparklepapertowels
Sparkle is Georgia-Pacific's value paper towel, sold in printed patterns beside its stablemate Brawny.
On Instagram, @sparklepapertowels reaches 3,144 followers. By followers, that makes it #70 of the 73 home brands we track, and #979 of 1015 overall. The account has published 55 posts, roughly 57 followers for every post in the grid.
Profile details
Updated 2026-11-01
Recommended by AI assistants
Shopper questions asked monthly. Each square is one answer
- Home goods brandsNamed in 0 of 6 · 22 Oct 2026
- ChatGPT, "What are the best home goods brands?", 22 Oct 2026: not named
- Gemini, "What are the best home goods brands?", 22 Oct 2026: not named
- ChatGPT, "Which home goods brand would you recommend for a first-time buyer?", 22 Oct 2026: not named
- Gemini, "Which home goods brand would you recommend for a first-time buyer?", 22 Oct 2026: not named
- ChatGPT, "What are some popular home goods brands people love right now?", 22 Oct 2026: not named
- Gemini, "What are some popular home goods brands people love right now?", 22 Oct 2026: not named
- Paper goods brandsNamed in 0 of 6 · 3 Nov 2026
- ChatGPT, "What are the best paper goods brands?", 3 Nov 2026: not named
- Gemini, "What are the best paper goods brands?", 3 Nov 2026: not named
- ChatGPT, "Which paper goods brand would you recommend for a first-time buyer?", 3 Nov 2026: not named
- Gemini, "Which paper goods brand would you recommend for a first-time buyer?", 3 Nov 2026: not named
- ChatGPT, "What are some popular paper goods brands people love right now?", 3 Nov 2026: not named
- Gemini, "What are some popular paper goods brands people love right now?", 3 Nov 2026: not named
Frequently asked questions
How many Instagram mentions did Sparkle get this week?
We found 10 posts by other accounts mentioning Sparkle on Instagram in the 7 days to November 4, 2026. That is what our searches of its hashtag, tagged posts and name turned up, a sample rather than every post on Instagram, so it is best read against other weeks and other brands.
Who mentions Sparkle on Instagram?
The accounts we have caught posting about Sparkle most often are @raven_dennis_ (6 posts), @thatmomcourtney_ (1 post) and @gensapparell (1 post). 1 of the 5 accounts listed on this page have mentioned Sparkle more than once. The brand's own posts are not counted.
Can I see Sparkle's follower growth over time?
Not yet. The trend is drawn from our own readings of @sparklepapertowels, and it needs two. Monitoring Sparkle on a paid plan reads it daily from that day on. We do not estimate history we never saw.
What is Sparkle's official Instagram handle?
Sparkle's official Instagram account is @sparklepapertowels (instagram.com/sparklepapertowels).
Who are Sparkle's biggest competitors?
Brawny, Bounty and Reel Paper. We benchmark Sparkle against these 3 brands because they compete for the same buyers in Home, not because they happen to be a similar size.
Is Sparkle bigger than its competitors on Instagram?
Sparkle has 3.1K followers, behind Brawny (13K), Bounty (39.5K) and Reel Paper (43.5K).
How often is Sparkle mentioned compared to its competitors?
We found 10 public Instagram posts mentioning Sparkle in the last 30 days. Our searches return a sample rather than every post, so the useful read is the comparison: the table above shows the same count for every brand in the set, searched the same way.
How is this competitor list chosen?
By hand. Automatic lists group brands by follower count, which pairs a luxury house with a discount retailer whenever their audiences happen to match in size. These sets are curated from the 76 Home brands we track, and every page says so.
How we measure
Every figure on this page is read from Instagram via our data provider and stored with the date it was taken. Where a reading does not exist yet we say when the next one is due rather than show an estimate. Engagement rate is (average likes + comments) ÷ followers. Growth compares the latest follower reading with the first one inside the last 30 days, once the two are at least five days apart.
Mentions are the public posts by other accounts that our searches found carrying one of the terms this brand is watched for: its hashtag, the posts it is tagged in and, for the busiest brands, its name. Each search returns a limited number of recent posts, so a count is a sample of what was posted, not every post on Instagram. Read it against other weeks and other brands, measured the same way. How we count. Sparkle is collected when people read this page; a visit refreshes anything over a day old. Without an account the feed shows the last 7 days; an account opens the month.
Tone and subjects come from labelling each post once, on what its caption says about Sparkle: one tone (positive, neutral or critical) and one subject from a fixed list, so the same thing is counted the same way every run. Every figure in that strip is a count of labelled posts. The read beside it is written by a model from the same posts, carries no figures and is marked as such. In Competitors, each brand's mentions are found by the same searches on the same schedule, and its share is its part of the posts we found for the whole set; followers and engagement are each brand's latest profile reading.
AI recommendations are the answers ChatGPT and Gemini give to the questions shoppers ask about each category Sparkle sits in, asked once a month and recorded in order. Answers vary from one run and one person to the next, so each square is one answer on the date shown, not a score.
Get Sparkle's mentions every Monday
In the last 7 days we found 10 posts mentioning Sparkle.