Wardrobe Basics Brands on Instagram: Followers, Engagement and Mentions
Every wardrobe basics brand account we track, followers, engagement, and growth, ranked. Real figures only.
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What is being said about wardrobe basics brands
Public posts mentioning any of the 14 wardrobe basics brands we track, most recent first
ready for fall π€ #aritzia #tryonhaul #falloutfits
Every bad decision needs an accomplice π«ΆπΌ #aritzia #aritziastyle
#quince #xvdress #fyp #quinceaΓ±os #quincedress
H&M&YOU&I at LFW showcased fashion through performance! @hm #hm #ad
Last night with @hm #HM #HMxMENA #ad
Anzeige | always having fun with @hm #hm
london fashion week with @hm #hm #ad
Starting to share my favorite fall finds, styled and tried on so you can see how everything actually looks on. And because I know youβre going to askβ¦ comment
New collection #zara Ψ¨Ψ£Ψ³ΨΉΨ§Ψ± Ψ¨Ψ±Ψ―Ω Ω Ψ΄ ΩΩΩΨ― Ψ§ΩΨ§Ω Ω πππβ€οΈ#magical_offers #shopping #fyppppppppppppppppppppppp #foryoupage
the waiting game is OVER @hm #hm A/W26 OUT NOW πβοΈ reklam
Made it to London Fashion Week with @hm #HM π¬π§ H&Mβs Autumn/Winter 2026, fashion shaped by art and technology.
Form, texture, and LFW β H&M A/W 2026 @hm β₯οΈ #HM
Arrived πβοΈ in.tommy.com now live. #TommyHilfiger #ad
autumn wardrobe ππ . All items @hm π€ . #lookbook #hm #autumnoutfits #outfits #hmhaul ad*
I had the shoppies and felt the sudden urge to buy a new fall wardrobe π this haul was however not very successful. Ik I say I have no clothes but really I sho
Frequently asked questions
Which wardrobe basics brand has the most Instagram followers?
H&M, of the 14 wardrobe basics brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
Which wardrobe basics brands are growing fastest on Instagram?
Quince has the steepest follower growth of the wardrobe basics brands we measure, at 3.4% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.
How do wardrobe basics brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
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Figures are read from Instagram; an em dash means no data yet.