Which face makeup brands do ChatGPT and Gemini recommend?
We asked both assistants three questions a shopper would ask about face makeup brands, with web search on, and wrote down every brand they named in the order they named it. Last asked 27 Oct 2026. Brands we track link to their pages.
What are the best face makeup brands?
ChatGPT
- Estée Lauder
- NARS
- MAC
- Fenty Beauty
- Make Up For Ever
- Charlotte Tilbury
- Giorgio Armani Beauty
- Dior
- L’Oréal Paris
- Maybelline
Asked 27 Oct 2026
Gemini
- Giorgio Armani
- Charlotte Tilbury
- Estée Lauder
- Hourglass
- NARS
- Fenty Beauty
- Haus Labs
- Rare Beauty
- Laura Mercier
- e.l.f. Cosmetics
- L'Oréal Paris
- Maybelline
- NYX Professional Makeup
Asked 27 Oct 2026
Which face makeup brand would you recommend for a first-time buyer?
What are some popular face makeup brands people love right now?
ChatGPT
- Estée Lauder
- Lancôme
- IT Cosmetics
- NARS
- Tarte
- Milani
- Armani Beauty
- Haus Labs
- Pat McGrath Labs
- Merit
- Jones Road Beauty
- Patrick Ta Beauty
Asked 27 Oct 2026
Gemini
- Rare Beauty
- Fenty Beauty
- Charlotte Tilbury
- Haus Labs
- NARS
- Hourglass
- Saie
- e.l.f. Cosmetics
- NYX Professional Makeup
Asked 27 Oct 2026
The face makeup brands named in more than one answer
Out of 6 answers on this page. A count of answers, not a ranking.
- Maybelline: named in 4 of 6
- NARS: named in 4 of 6
- Charlotte Tilbury: named in 3 of 6
- e.l.f. Cosmetics: named in 3 of 6
- Estée Lauder: named in 3 of 6
- Fenty Beauty: named in 3 of 6
- Haus Labs: named in 3 of 6
- Rare Beauty: named in 3 of 6
- Hourglass: named in 2 of 6
- L’Oréal Paris: named in 2 of 6
Why the answers change
Ask an assistant the same question twice and the list moves. It changes between runs, between people, and with whatever the assistant found when it searched that day. These are the answers we got on the dates shown, asked with no account history and no location. We ask again every month with the same wording, so the next set can be compared with this one.
A brand missing from these lists is not a verdict on the brand. It means a shopper asking this question on this day would not have heard of it from the assistant.