Face Makeup Brands on Instagram: Followers, Engagement and Mentions
Every face makeup brand account we track, followers, engagement, and growth, ranked. Real figures only.
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What is being said about face makeup brands
Public posts mentioning any of the 17 face makeup brands we track, most recent first
May be it’s time to switch up your mascara color @kosas #ad #kosas #soulgazermascara
always count on @rarebeauty 🫶🏽✨ #rarebeauty #scentoftheday #fragrancelayering #perfume
Milk @milkmakeup is one of my favourite makeup brands, and I love their classic Lip & Cheek Stick in Werk. It’s a go-to muted pink, perfect for everyday wear, t
Comment “TARTE” and I’ll send you the details! Calling all girl moms 💗 @tarte cosmetics just dropped their holiday bundles and they are SO good 🎀 #tarte #tart
Wedding day tears were no match for #SelenaGomez’s #RareBeauty foundation. Watch the full interview on the #PeopleApp or comment “Selena,” and we’ll DM you the
Light and dewy 🤎#iliapartner @sephora @iliabeauty #iliabeauty
L’Oreal True Match Hyaluron Tinted Balm 6 Medium Tan Review #lorealparis #lorealtintedbalm #lorealtintedbalmfoundation #lorealfoundation Products Used: @lorea
@lancomeofficial A new fragrance obsession @lancomeofficial La Vie Est Belle Very Cherry is the perfect balance of sweet, feminine, and unforgettable. A scent t
what’s in my makeup bag✨👛🪞 @rarebeauty @glossier @saiebeauty @rhode @lancomeofficial 💗 #makeupbag #rarebeauty #glossier #saiebeauty #lancomepartner
The bronzer I have reached for everyday in the last month! @saiebeauty SuperSuede Radiant Baked Bronzer If you want a sun-kissed base that looks healthy and
saie beauty’s new eyeshadows are just 🤌🏼🤌🏼 these are their new super suede baked single eyeshadows! they have the prettiest finish to them (similar to thei
Is it just me? @milkmakeup 💋 #milkmakeup #makeuplover #makeupaddict #trending #fyp
There are two types of people : the “2 sprays is enough” people… and the rest of us 😂💦 #fwee #fweemist #mistchallenge
POV: you try a full face of @kosas and suddenly nothing else exists 😮💨🤍✨ Completely obsessed with this look!
New #fentybeauty Diamond 💎 Makeup Collection available exclusively now in store at Selfridges. ▪️A few days ago while I was shopping for my clients in Selfrid
Frequently asked questions
Which face makeup brand has the most Instagram followers?
Fenty Beauty, of the 17 face makeup brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
Which face makeup brands are growing fastest on Instagram?
Kosas has the steepest follower growth of the face makeup brands we measure, at 0.6% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.
How do face makeup brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
Other categories
Figures are read from Instagram; an em dash means no data yet.