Fast Food Brands on Instagram: Followers, Engagement and Mentions
Every fast food brand account we track, followers, engagement, and growth, ranked. Real figures only.
More food and beverage categories
What is being said about fast food brands
Public posts mentioning any of the 13 fast food brands we track, most recent first
OMG!!! ๐ฑ Burger King has cheesey bread ๐ง ๐ฅ๏ฟผ #foodie #cheeseybread #burgerking #explore @burgerking
WingsStopโs NEWW Flavors Review #wingstop #newmenu #foodreview #mukbang #explorepage
Woke up and went to @innout pop-up in Bangkok ๐๐ด Surprise one day pop-up @sarnies.bkk 18/09 at The Corner House, Talat noi 11am - 3pm #innout #bangkokeat
Natalie this one is for you! ๐ฎ๐๏ธ @tacobell #tacobell #foodchallenge #food
Taco Bell has some new menu items. @tacobell #tacobell #asmr #mukbang #fyp
Trying the new items from Taco Bell @tacobell #tacobell
@wingstop New Limited Lemon Pepper Sauces.. are you trying them? #wingstop #lemonpepper #mukbang #foodreview #foodie
Headphones on. Pizza mode activated. ๐ง๐ #PizzaMaking #Dominos #Pizza
We are ALWAYS running to Chick-fil-A! #chickfila #chickfilachicago #chickfilaapp
3 McDonalds breakfast hacks! #mcdonalds
Nothing hits more than a breakfast Baja! ๐ฎ @tacobell #tacobell #mealdeal #bajablast #foodhack #food
This skill set for cutting pizzas is god tier #dominos #pizza #foryou #reels #explore
@burgerking released the Texas Whopper Nationwide- it was only available at some restaurants but now you can get it anywhere #burgerking #foodie #food #mukbang
The BEST @innout order! ๐คฏ๐ฅ #innout #fastfood #asmreating #eatingshow #foodreels
Trying @raisingcanes for the FIRST TIME ๐บ๐ธ๐ And yepโฆ it is 100% worth the hype ๐๐ฅ That Caneโs sauce though ๐ #raisingcanes #orlandoflรณrida #foodreviewer
Frequently asked questions
What is a good Instagram engagement rate for fast food brands?
The median across the 4 fast food brands we have measured is 0.58%, with the middle half falling between 0.06% and 0.94%. Anything above the median is doing better than half the category. Engagement rates are not comparable across categories, so a figure that looks weak next to a beauty brand can be strong for fast food.
Which fast food brand has the most Instagram followers?
McDonald's, of the 13 fast food brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
Which fast food brands are growing fastest on Instagram?
In-N-Out has the steepest follower growth of the fast food brands we measure, at 2.3% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.
How do fast food brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
Other categories
Figures are read from Instagram; an em dash means no data yet.