Beverage Brands on Instagram: Followers, Engagement and Mentions
Every beverage brand account we track, followers, engagement, and growth, ranked. Real figures only.
More food and beverage categories
What is being said about beverage brands
Public posts mentioning any of the 105 beverage brands we track, most recent first
Dear @mountaindew thank you #reels #fyp #mountaindew #Message #trending @dr_dew1998
New Vertuo Up from @nespresso ☕️
Wielding the Caffeine Sword, Unleashing pure energy... - - - #Whitemonster #energydrink #monster #monsterenergy
What if Mountain Dew tasted like pumpkin spice? #reels #fyp #mountaindew #pumpkinspice #review @dr_dew1998 @mountaindew
You just had to be there 🤷🏻♀️ #Pepsi #PepsiIndia #PepsiZeroSugar
Hay cafés que simplemente acompañan tu día. Y hay cafés que hacen que empiece mejor. En La Boulangerie Boul’Mich comenzamos una nueva etapa junto a Julius Mein
Why does the NFL only drink Gatorade!?
(Ep. 1) No Espresso Machine Required ☕️ On the menu today is an iced latte made with an espresso-style concentrate from an AeroPress, in partnership with @tra
Trying a 4 year old EXPIRED Coca Cola Starlight! 💫 🥤 #cocacola #soda #tastetest #drink #drinks
POV: Canadians on their day off 🤭🍁 #RedBullLogDrivers #POV #Challenge #RedBull #GivesYouWiiings
Coca-Cola lovers 😘 #viral #cocacola #new #drink
XXL REDBULL ADVENT CALENDAR 😱✨#food #christmas #adventcalendar #unboxing #redbull
From mat to mountain at @snowmachinefest ❄️⚡️ #CELSIUS #energydrink
Cruising down the Summit Road for Manual Monday 🎥 @mikhailhugginsphoto @iamspecialized_mtb @specialized_nz @ixsmtb @renthal_cycling #iamspecialized #ix
Dr. Who? DR. JOE🤩🤩 Don’t forget to try our new Italian Ice flavor, Dr. Joe😋 *inspired by Dr. Pepper* #joesice #drpepper #italianice #soda #newflavor
Frequently asked questions
What is a good Instagram engagement rate for beverage brands?
The median across the 3 beverage brands we have measured is 0.19%, with the middle half falling between 0.17% and 1.16%. Anything above the median is doing better than half the category. Engagement rates are not comparable across categories, so a figure that looks weak next to a beauty brand can be strong for beverage.
Which beverage brand has the most Instagram followers?
Red Bull, of the 105 beverage brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
Which beverage brands are growing fastest on Instagram?
Arizona has the steepest follower growth of the beverage brands we measure, at 1.8% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.
How do beverage brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
Other categories
Figures are read from Instagram; an em dash means no data yet.