Restaurant Brands on Instagram: Followers, Engagement and Mentions
Every restaurant brand account we track, followers, engagement, and growth, ranked. Real figures only.
More food and beverage categories
What is being said about restaurant brands
Public posts mentioning any of the 53 restaurant brands we track, most recent first
OMG!!! ๐ฑ Burger King has cheesey bread ๐ง ๐ฅ๏ฟผ #foodie #cheeseybread #burgerking #explore @burgerking
@shakeshack NEW MENU items ASMR addition ๐คซ๐ฅ #shakeshack #asmreating #eatingshow #mukbangasmr #foodreels
trying the Krispy Kreme too good to go bag @krispykreme #krispykreme #donuts #toogoodtogo #toogoodtogoapp #toogoodtogobag
WingsStopโs NEWW Flavors Review #wingstop #newmenu #foodreview #mukbang #explorepage
Autumn, poured a little differently. ๐ Smooth Alpro Oat Milk meets rich, nutty pecan in our seasonal favourites. Available for a limited time. ุงูุฎุฑูู ูุงูู ุฑุฉ ุจ
My Starbucks order trend ๐ Fall season ๐ #starbuckssecretmenu #starbucks #starbucksbarista #secretmenu #starbuckssecretmenupro
@shakeshack NEW MENU items ๐๐คฏ๐ฅ #shakeshack #fastfood #asmreating #eatingshow #foodreels
Woke up and went to @innout pop-up in Bangkok ๐๐ด Surprise one day pop-up @sarnies.bkk 18/09 at The Corner House, Talat noi 11am - 3pm #innout #bangkokeat
Today I tried the new Cinnamon Roll Latte at Caffรจ Neroโฆ and honestly, it feels like someone created it just for me ๐ค Oat milk, little notes of cinnamon, and
@starbucks #fyp #Starbucks #try #review #fall
Natalie this one is for you! ๐ฎ๐๏ธ @tacobell #tacobell #foodchallenge #food
Taco Bell has some new menu items. @tacobell #tacobell #asmr #mukbang #fyp
@dunkin is so elite ๐ฅ #dunkin #donuts #letsgo #foryou
Trying the new items from Taco Bell @tacobell #tacobell
Who Knows Who Best Starbucks Fall Edition reveal ๐๐ #coupleschallenge #starbucks @starbucks
Frequently asked questions
What is a good Instagram engagement rate for restaurant brands?
The median across the 8 restaurant brands we have measured is 0.76%, with the middle half falling between 0.11% and 0.95%. Anything above the median is doing better than half the category. Engagement rates are not comparable across categories, so a figure that looks weak next to a beauty brand can be strong for restaurant.
Which restaurant brand has the most Instagram followers?
Starbucks, of the 53 restaurant brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
Which restaurant brands are growing fastest on Instagram?
Caffรจ Nero has the steepest follower growth of the restaurant brands we measure, at 3.8% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.
How do restaurant brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
Other categories
Figures are read from Instagram; an em dash means no data yet.