Snack Brands on Instagram: Followers, Engagement and Mentions
Every snack brand account we track, followers, engagement, and growth, ranked. Real figures only.
More food and beverage categories
What is being said about snack brands
Public posts mentioning any of the 58 snack brands we track, most recent first
New @oreo flavors mukbang setup🍪 #oreo #newflavor #mukbang #asmr #eating
I tried BTS Oreos #bts #oreo #snacks
Creamy… Delicious… Did we mention creamy? 🤭 Don’t take our word for it, see what everyone had to say about our Street Corn Dip and Pinwheel recipes! #thelaugh
✈️🌺🍿 SNACKS I’M BRINGING ON MY TRIP !!! no matter if you’re traveling, on the go a lot, or just looking for a quick snack to grab, these are my favorite “hea
Trying out all the Doritos flavors!
Thank you Oreo! ❤️ . . . @oreo #oreo #oreogate #momsofinstagram
Shelby Brunn doesn’t cut corners on her kids’ nutrition ⛰️ We visited @wildflora.wellness at her home in rural Montana to talk raising her kids in nature, real
@slimjim where do I send this
Oreo taste test: chicken and waffle #oreo #cookie #foodie #chicken
The guy in the back 😂 Slim Jim has never held back when it comes to weird commercials, and their Amish Buggy spot from the mid-2000s is easily one of the funn
SCREAMING!!! 🧸🦋♥️ What do we think of this snackle box?? Can’t wait for you guys to get your hands on these sets🥹🥹 @suedesway ♥️ Gave myself $50 to make a s
The snack many grew up loving, then and now. Organic since day one, still made for the trail, the lunchbox or the quiet moment before the September rain 😌🍓✨
Deep fried oreo cake pops! #deepfriedoreo #oreo #cakepops @oreo #cakepoprecipes #cakepopdough
Viral Lays Recipe ❤️ #lays #walkers #food #foodshorts #explore
Joe's Chips: Born from a kitchen experiment gone gloriously right! Get ready for a flavor explosion. Grab a bag and taste the madness! #JoesChips #FlavorExplosi
Frequently asked questions
What is a good Instagram engagement rate for snack brands?
The median across the 3 snack brands we have measured is 1.28%, with the middle half falling between 0.17% and 1.51%. Anything above the median is doing better than half the category. Engagement rates are not comparable across categories, so a figure that looks weak next to a beauty brand can be strong for snack.
Which snack brand has the most Instagram followers?
Oreo, of the 58 snack brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
Which snack brands are growing fastest on Instagram?
Bamba has the steepest follower growth of the snack brands we measure, at 0.6% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.
How do snack brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
Other categories
Figures are read from Instagram; an em dash means no data yet.