Hootsuite vs Monitor Mentions
Hootsuite is one of the longest-running social media management platforms, centred on scheduling and managing many accounts across networks. Monitor Mentions shows who is posting about a consumer brand on Instagram, TikTok and Reddit, and how that compares with its competitors.
Still choosing? The brand mention tools buyer's guide sets the main tools side by side.
Hootsuite
- Category
- Social media management suite
- Coverage
- Publishing, scheduling, analytics, listening add-ons
- Pricing
- Hundreds per month
- Best for
- You manage many social accounts across many networks and scheduling is the core of your day.
Monitor Mentions
- Category
- Brand mention monitoring with competitor benchmarking
- Coverage
- Instagram for every brand we monitor, by hashtag, tagged tab and name. On paid plans, TikTok and news from Starter and Reddit from Growth, daily, for your brands and their competitors.
- Pricing
- Published on our pricing page, no sales call
- Best for
- You are researching brands rather than publishing for them, and you want Instagram data without buying a publishing suite to get it.
Where Hootsuite is the better choice
Unmatched breadth of network integrations and a mature scheduling and approval workflow, which is exactly right if publishing is the job.
If that describes your situation, buy Hootsuite. We are not trying to be a broader tool than we are.
Where Monitor Mentions fits better
- Research and benchmarking tool, not a publishing tool
- Instagram depth over multi-network breadth
- One flat price for every brand you monitor, not per user or per social account
- 1035 consumer brands already tracked, each with a free public page
Hootsuite vs Monitor Mentions: questions
Is Monitor Mentions a Hootsuite alternative?
For some jobs. Hootsuite covers Publishing, scheduling, analytics, listening add-ons. Monitor Mentions covers brand mentions on Instagram, with TikTok and news from Starter and Reddit from Growth, and measures you against your competitors. If your customers post about you on Instagram and TikTok, we go deeper there; if you need the channels Hootsuite covers and we do not, Hootsuite is the better tool.
How much does Hootsuite cost?
Hootsuite sits in the "hundreds per month" range. Check their pricing page for current figures, as they change.
How much does Monitor Mentions cost compared to Hootsuite?
Our prices are published on the pricing page, priced by the brands you monitor rather than by keywords or a monthly mention allowance, with no sales call.
When should I choose Hootsuite instead?
You manage many social accounts across many networks and scheduling is the core of your day.
What does Monitor Mentions track?
Who is posting about a brand: public Instagram posts by other accounts that name it, including the ones that never tag it, the creators behind them, and the same numbers for its competitors. 1035 consumer brands already have a public page, with follower counts and engagement read from their profiles.
Other comparisons
View all →Comparison written 2026-08-15 and revised 2026-11-01. Product features and pricing change, so check Hootsuite's own site for their current details.