Keyhole vs Monitor Mentions
Keyhole specialises in hashtag and campaign tracking, reporting reach and impressions for specific campaigns across social platforms. Monitor Mentions shows who is posting about a consumer brand on Instagram, TikTok and Reddit, and how that compares with its competitors.
Still choosing? The brand mention tools buyer's guide sets the main tools side by side.
Keyhole
- Category
- Hashtag and campaign tracking
- Coverage
- Hashtags, keywords, accounts, influencers
- Pricing
- Tens to low hundreds per month
- Best for
- You run hashtag campaigns and need campaign-level reach and impression reporting to show a client.
Monitor Mentions
- Category
- Brand mention monitoring with competitor benchmarking
- Coverage
- Instagram for every brand we monitor, by hashtag, tagged tab and name. On paid plans, TikTok and news from Starter and Reddit from Growth, daily, for your brands and their competitors.
- Pricing
- Published on our pricing page, no sales call
- Best for
- You want ongoing brand and competitor tracking rather than campaign-window reporting.
Where Keyhole is the better choice
Purpose-built for campaign reporting: if you need to prove the reach of a specific hashtag campaign over a fixed window, that is exactly what it does.
If that describes your situation, buy Keyhole. We are not trying to be a broader tool than we are.
Where Monitor Mentions fits better
- Continuous brand tracking rather than campaign-scoped reports
- Rankings and comparisons across a whole category of brands
- One simple flat price, however many brands you watch
- 1035 consumer brands already tracked, each with a free public page
Keyhole vs Monitor Mentions: questions
Is Monitor Mentions a Keyhole alternative?
For some jobs. Keyhole covers Hashtags, keywords, accounts, influencers. Monitor Mentions covers brand mentions on Instagram, with TikTok and news from Starter and Reddit from Growth, and measures you against your competitors. If your customers post about you on Instagram and TikTok, we go deeper there; if you need the channels Keyhole covers and we do not, Keyhole is the better tool.
How much does Keyhole cost?
Keyhole sits in the "tens to low hundreds per month" range. Check their pricing page for current figures, as they change.
How much does Monitor Mentions cost compared to Keyhole?
Our prices are published on the pricing page, priced by the brands you monitor rather than by keywords or a monthly mention allowance, with no sales call.
When should I choose Keyhole instead?
You run hashtag campaigns and need campaign-level reach and impression reporting to show a client.
What does Monitor Mentions track?
Who is posting about a brand: public Instagram posts by other accounts that name it, including the ones that never tag it, the creators behind them, and the same numbers for its competitors. 1035 consumer brands already have a public page, with follower counts and engagement read from their profiles.
Other comparisons
View all →Comparison written 2026-08-15 and revised 2026-11-01. Product features and pricing change, so check Keyhole's own site for their current details.