Mention vs Monitor Mentions
Mention (mention.com, a different product from BrandMentions) combines media monitoring with social publishing, aimed at marketing teams that want alerts and scheduling in one subscription. Monitor Mentions does one platform, Instagram, and prices it at $49/year per brand (or $79 once for lifetime).
Mention
- Category
- Brand monitoring and social listening
- Coverage
- Web and social monitoring with publishing tools
- Pricing
- Tens to low hundreds per month
- Best for
- You want alerts plus a scheduler in one subscription and monitor several platforms equally.
Monitor Mentions
- Category
- Instagram brand monitoring and benchmarking
- Coverage
- Instagram only, by design
- Pricing
- $49/year per brand (or $79 once for lifetime), published, no sales call
- Best for
- Instagram is your priority channel and you want depth there: trendlines, category rankings, head-to-head comparisons.
Where Mention is the better choice
Because a comparison page that pretends otherwise is useless
A clean, approachable product with a generous source list and publishing built in, which makes it a reasonable single tool for a small marketing team.
If that describes your situation, buy Mention. We are not trying to be a broader tool than we are.
Where Monitor Mentions wins
Depth on one platform beats breadth across twenty
- Built around benchmarking and public research pages, not a scheduling calendar
- Instagram-only focus keeps the price low and the metrics specific
- No per-seat charges
- 855 brands already tracked, each with a free public page
Frequently asked questions
Is Monitor Mentions a Mention alternative?
Partly. Mention is brand monitoring and social listening covering web and social monitoring with publishing tools. Monitor Mentions covers Instagram only. If Instagram is the channel you actually care about, we go deeper on it for far less; if you need every channel monitored at once, Mention is the broader tool.
How much does Monitor Mentions cost compared to Mention?
Monitor Mentions is $49/year per brand (or $79 once for lifetime), published on the site with no sales call. Mention sits in the "tens to low hundreds per month" range, check their pricing page for current figures, as it changes.
When should I choose Mention instead?
You want alerts plus a scheduler in one subscription and monitor several platforms equally.
What does Monitor Mentions track?
Follower counts, engagement rates benchmarked against category medians, posting frequency and hashtag mention volume for 855 Instagram brands, plus daily follower snapshots and mention alerts for brands you subscribe to.
Other comparisons
View all →Comparison written 2026-08-15. Product features and pricing change, check Mention's own site for their current details. We describe their product in general terms and link out rather than quoting figures that go stale.