Which fragrance brands do ChatGPT and Gemini recommend?

We asked both assistants three questions a shopper would ask about fragrance brands, with web search on, and wrote down every brand they named in the order they named it. Last asked 30 Oct 2026. Brands we track link to their pages.

What are the best fragrance brands?

ChatGPT

  1. Creed
  2. Maison Francis Kurkdjian
  3. Dior
  4. Chanel
  5. Tom Ford
  6. Le Labo
  7. Byredo
  8. Guerlain
  9. Amouage
  10. Jo Malone
  11. Armani
  12. Yves Saint Laurent

Asked 30 Oct 2026

Gemini

  1. Chanel
  2. Guerlain
  3. Dior
  4. Hermès
  5. Tom Ford
  6. Maison Margiela
  7. Maison Francis Kurkdjian
  8. Creed
  9. Parfums de Marly
  10. Byredo
  11. Le Labo
  12. Diptyque
  13. Frederic Malle

Asked 30 Oct 2026

Which fragrance brand would you recommend for a first-time buyer?

ChatGPT

  1. DS & Durga
  2. Jo Malone

Asked 30 Oct 2026

Gemini

  1. Jo Malone London
  2. Maison Margiela
  3. Chanel
  4. Zara

Asked 30 Oct 2026

What are some popular fragrance brands people love right now?

ChatGPT

  1. BYREDO
  2. Phlur
  3. Yves Saint Laurent
  4. BURBERRY
  5. Kayali
  6. Glossier
  7. Maison Margiela
  8. Tom Ford Beauty
  9. Viktor&Rolf
  10. Ariana Grande

Asked 30 Oct 2026

Gemini

  1. Le Labo
  2. Maison Francis Kurkdjian
  3. Byredo
  4. Diptyque
  5. Parfums de Marly
  6. Maison Margiela
  7. Phlur
  8. Kayali
  9. Glossier
  10. Tom Ford
  11. Dior
  12. Chanel

Asked 30 Oct 2026

The fragrance brands named in more than one answer

Out of 6 answers on this page. A count of answers, not a ranking.

  • Byredo: named in 4 of 6
  • Chanel: named in 4 of 6
  • Maison Margiela: named in 4 of 6
  • Dior: named in 3 of 6
  • Le Labo: named in 3 of 6
  • Maison Francis Kurkdjian: named in 3 of 6
  • Tom Ford: named in 3 of 6
  • Creed: named in 2 of 6
  • Diptyque: named in 2 of 6
  • Glossier: named in 2 of 6

Why the answers change

Ask an assistant the same question twice and the list moves. It changes between runs, between people, and with whatever the assistant found when it searched that day. These are the answers we got on the dates shown, asked with no account history and no location. We ask again every month with the same wording, so the next set can be compared with this one.

A brand missing from these lists is not a verdict on the brand. It means a shopper asking this question on this day would not have heard of it from the assistant.

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