Which lipstick brands do ChatGPT and Gemini recommend?

We asked both assistants three questions a shopper would ask about lipstick brands, with web search on, and wrote down every brand they named in the order they named it. Last asked 31 Oct 2026. Brands we track link to their pages.

What are the best lipstick brands?

ChatGPT

  1. MAC
  2. Maybelline New York
  3. Dear Dahlia
  4. Hung Vanngo Beauty
  5. Haus Labs

Asked 31 Oct 2026

Gemini

  1. MAC Cosmetics
  2. Charlotte Tilbury
  3. NARS
  4. Dior
  5. Tom Ford
  6. Chanel
  7. Pat McGrath Labs
  8. Yves Saint Laurent
  9. Fenty Beauty
  10. Merit
  11. Rare Beauty
  12. Maybelline
  13. Revlon
  14. L'Oréal Paris
  15. NYX Professional Makeup

Asked 31 Oct 2026

Which lipstick brand would you recommend for a first-time buyer?

ChatGPT

  1. Maybelline

Asked 31 Oct 2026

Gemini

  1. Maybelline
  2. Revlon
  3. MAC
  4. Clinique
  5. Glossier

Asked 31 Oct 2026

What are some popular lipstick brands people love right now?

ChatGPT

  1. MAC
  2. Charlotte Tilbury
  3. Clinique
  4. NARS
  5. Pat McGrath Labs
  6. Bobbi Brown
  7. Gucci
  8. Valentino
  9. Sephora Collection
  10. MAKE UP FOR EVER

Asked 31 Oct 2026

Gemini

  1. Charlotte Tilbury
  2. MAC Cosmetics
  3. Dior
  4. Fenty Beauty
  5. YSL Beauty
  6. Rare Beauty
  7. NARS
  8. Maybelline
  9. NYX Professional Makeup
  10. Merit

Asked 31 Oct 2026

The lipstick brands named in more than one answer

Out of 6 answers on this page. A count of answers, not a ranking.

Why the answers change

Ask an assistant the same question twice and the list moves. It changes between runs, between people, and with whatever the assistant found when it searched that day. These are the answers we got on the dates shown, asked with no account history and no location. We ask again every month with the same wording, so the next set can be compared with this one.

A brand missing from these lists is not a verdict on the brand. It means a shopper asking this question on this day would not have heard of it from the assistant.

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