Which perfume brands do ChatGPT and Gemini recommend?

We asked both assistants three questions a shopper would ask about perfume brands, with web search on, and wrote down every brand they named in the order they named it. Last asked 31 Oct 2026. Brands we track link to their pages.

What are the best perfume brands?

ChatGPT

  1. Chanel
  2. Dior
  3. Guerlain
  4. Tom Ford
  5. Jo Malone London
  6. Byredo
  7. Le Labo
  8. Maison Francis Kurkdjian
  9. Parfums de Marly
  10. Frédéric Malle
  11. Acqua di Parma
  12. Kilian

Asked 31 Oct 2026

Gemini

  1. Chanel
  2. Guerlain
  3. Dior
  4. Hermès
  5. Tom Ford
  6. Yves Saint Laurent
  7. Maison Francis Kurkdjian
  8. Creed
  9. Diptyque
  10. Byredo
  11. Le Labo
  12. Frédéric Malle
  13. Jo Malone London

Asked 31 Oct 2026

Which perfume brand would you recommend for a first-time buyer?

ChatGPT

  1. Jo Malone London
  2. Phlur
  3. Glossier

Asked 31 Oct 2026

Gemini

  1. Jo Malone London
  2. Dior
  3. Chanel
  4. Maison Margiela
  5. Zara

Asked 31 Oct 2026

What are some popular perfume brands people love right now?

ChatGPT

  1. Chanel
  2. Dior
  3. YSL
  4. Valentino
  5. Sol de Janeiro
  6. Le Labo
  7. TOM FORD
  8. KAYALI
  9. Phlur
  10. Victoria’s Secret
  11. Carolina Herrera
  12. Creed

Asked 31 Oct 2026

Gemini

  1. Maison Francis Kurkdjian
  2. Le Labo
  3. Byredo
  4. Diptyque
  5. Parfums de Marly
  6. Kilian Paris
  7. Phlur
  8. Glossier
  9. Juliette Has a Gun
  10. Kayali
  11. Tom Ford
  12. Yves Saint Laurent
  13. Chanel
  14. Dior

Asked 31 Oct 2026

The perfume brands named in more than one answer

Out of 6 answers on this page. A count of answers, not a ranking.

  • Chanel: named in 5 of 6
  • Dior: named in 5 of 6
  • Jo Malone London: named in 4 of 6
  • Le Labo: named in 4 of 6
  • Tom Ford: named in 4 of 6
  • Byredo: named in 3 of 6
  • Maison Francis Kurkdjian: named in 3 of 6
  • Phlur: named in 3 of 6
  • Creed: named in 2 of 6
  • Diptyque: named in 2 of 6

Why the answers change

Ask an assistant the same question twice and the list moves. It changes between runs, between people, and with whatever the assistant found when it searched that day. These are the answers we got on the dates shown, asked with no account history and no location. We ask again every month with the same wording, so the next set can be compared with this one.

A brand missing from these lists is not a verdict on the brand. It means a shopper asking this question on this day would not have heard of it from the assistant.

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