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Bath and Body Brands on Instagram: Followers, Engagement and Mentions

Every bath and body brand account we track, followers, engagement, and growth, ranked. Real figures only.

18
accounts tracked
20.7M
followers tracked
6.4M
biggest: Natura
↑ 1%
fastest: Claus Porto

More beauty categories

What is being said about bath and body brands

Public posts mentioning any of the 18 bath and body brands we track, most recent first

Ranked by growth β†’

A modern twist on a classic fougere. Unforeseen Aer by @aesop #aesop #aesopfragrance #fragrance ad

@braydenstilesβœ“2026-09-18
Aesop343 likes28 commentsreel

a new scent for an exciting new chapter β€” Unforseen Aer @aesop #aesopfragrance #fragrance AD

@elena_tea2026-09-18
Aesop491 likes8 commentsreel

Found my signature scent! #fragrance #perfume #aesop

@jeffyamazakiβœ“2026-09-17
Aesop62 likes2 commentsreel

a little Provence in my afternoon light β˜€οΈ #ad my current @loccitane ritual β€” the Immortelle Divine cream for that radiant glow, the Almond mist for delicately

@worldofcolorxβœ“2026-09-17
L'Occitane446 likes15 commentsreel

can’t believe it’s been 2 years… #handsoap #aesop #loccitane #softsoap #luxury

@storiesofczβœ“2026-09-17
Aesop15.5K likes858 commentsreel

An icon got a little glow-up πŸ‘€ The @thebodyshopnorthamerica Body Butters are back with richer, creamier formulas, 11 scents and up to 72 hours of moisture. My

@racheldinh_βœ“2026-09-17
The Body Shop3 likes120 commentsreel

@loccitane just gets it , my favorite go to in my routine #loccitane #beautyroutine #loccitanepartner

@angeline.eeyaβœ“2026-09-16
L'Occitane1.2K likes13 commentsreel

sale alerrttttt🀍 @loccitane is having 20% off Customer Appreciation Sale!! stock up on your favs from 9/16-22 #sale #skincare #bodycare #loccitanepartner

@samanthaarandazzoβœ“2026-09-16
L'Occitane372 likes7 commentsreel

my fav brand + the prettiest scent πŸ₯ΉπŸ€ #gifted #Loccitane #AlmondMist #AmandeSublime

@hey_its_ay_2026-09-16
L'Occitane17 likes0 commentsreel

There is no other soap like Aesop. πŸ«§πŸ’«πŸ§΄πŸŒŸ #Aesop #HoustonHeights #HeightsMercantile #HoustonShopping

@heightsmercantile2026-09-16
Aesop15 likes0 commentsreel

#PR As Aesop was to storytelling, so the Fragrant Fables from @aesop are to aromatic and botanical perfumes at their very best. I really loved trying both of th

@scentarabeautyβœ“2026-09-16
Aesop83 likes55 commentsreel

Shopping for my @loccitane favorites because they are currently 20% off!! In store, online and on TikTok shop 9/16-9/22 πŸ›οΈπŸ’ž #loccitanepartner

@lorenasad2026-09-16
L'Occitane1.7K likes26 commentsreel

#natura 🀍

@niigarliβœ“2026-09-15
Natura541 likes19 commentsreel

Here’s a non stop video of how to do this easy eye look using Patrick Ta Beauty #holidaypallet #patricktabeauty #easyeyeshadow

@pnw.bethany2026-09-13
Aesop0 likes0 commentsreel

Everything that’s in my wash bag when I’m travelling, and a simple but clean fit for the colder months now summer is gone πŸ‚ Products below ⬇️ Hygiene & Hair:

@ciarandaviesssβœ“2026-09-13
Aesop799 likes11 commentsreel

Frequently asked questions

Which bath and body brand has the most Instagram followers?

Natura, of the 18 bath and body brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.

Which bath and body brands are growing fastest on Instagram?

Claus Porto has the steepest follower growth of the bath and body brands we measure, at 1% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.

How do bath and body brands find out who is posting about them?

Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.

Where do the figures on this page come from?

Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.

Other categories

Figures are read from Instagram; an em dash means no data yet.