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Moisturizer Brands on Instagram: Followers, Engagement and Mentions

Every moisturizer brand account we track, followers, engagement, and growth, ranked. Real figures only.

15
accounts tracked
19M
followers tracked
5.1M
biggest: Rhode
↑ 2%
fastest: Apivita

More beauty categories

What is being said about moisturizer brands

Public posts mentioning any of the 15 moisturizer brands we track, most recent first

Ranked by growth β†’

turning my skincare routine into a little moment to unwind ✨🀍 @tatcha Available on Tatcha.com #tatcha #tatchacollectivepartner

@itsophiaj2026-09-18
Tatcha3 likes17 commentsreel

Full skincare routine with @kiehls 🀍✨ #kiehlsnyc #kiehlscolletive #kiehls #kielhspartner #edenberandoive

@edenberandoiveβœ“2026-09-18
Kiehl's344 likes4 commentsreel

Mama ka vishvaas @mamaearth.in #shampoo #conditioner #mamaearth

@alisharajput_22βœ“2026-09-18
Mamaearth10.1K likes20 commentsreel

The @tatcha Matcha lineup🍡✨ 1. The Matcha Foam Cleanse 2. The Dewy Milk Moisturizer 3. Luminous Dewy Skin Mist 4. The Kissu Lip Mask #tatchabeauty #tatcha #t

@brookeegentileβœ“2026-09-18
Tatcha3 likes18 commentsreel

slow mornings with @tatcha 🀍 #ad skincare routine, glass skin products, skincare, #tatcha #skincare #skincareroutine #beautyblogger

@serrena.josebβœ“2026-09-17
Tatcha3 likes20 commentsreel

A day in the life. Simple habits. Same routines. Big difference. #cerave @cerave_aunz AD

@charnzenicollklokstadβœ“2026-09-17
CeraVe699 likes6 commentsreel

Tatcha moisturizers according to your skin type and concerns πŸ’œ they have so many amazing options so I thought I’d go over a few of my favorites for yall! Lmk i

@halaiixo2026-09-17
Tatcha21 likes4 commentsreel

Kiehl’s Ultra Facial Cream on AliExpress and it is 100% authentic 😭 This is the cream that literally everyone talks about and for good reason. Works for men an

@shivna_saxenaβœ“2026-09-15
Kiehl's1.8K likes18 commentsreel

#ad Normally I overpack my entire skincare routine, but keeping it light this time with the Kiehl’s Travel Essentials bundle (Better Screen SPF and Meltdown moi

@zelihayilmaaz2026-09-15
Kiehl's57 likes12 commentsreel

Someone’s about to steal the spotlight πŸ’—βœ¨ #OPENTOWONDER #Laneige #LaneigeIndia #Juicylips #JuicePopBoxLipTint

@laneige_inβœ“2026-09-15
Laneige115 likes8 commentsreel

Plum (Prunus domestica) Plants Available For More Details Contact us to : +91 99477 71190 Prunus domestica is a species of flowering plant in the family Rosace

@veliyath_gardens2026-09-15
Plum70 likes2 commentsreel

Trying the new @rhode πŸ¦‹ #rhode #haileybieber #makeup #trending

@beautybyrositax2026-09-15
Rhode1K likes16 commentsreel

Skin prep is a must before makeup Before makeup, I use @kiehls.rs 1cc CollaShot Plumping Serum with my dot method to distribute it evenly, gently press it in,

@elena.rachitskaya2026-09-14
Kiehl's1.4K likes33 commentsreel

#Plum #skincare 15%off on all products

@anteros_souvenir2026-09-14
Plum171 likes3 commentsreel

@rhode <3 @alexandramalenaleclerc πŸ¦‹πŸ’— Blush: Monaco Lip tint: sweet apple #rhode #rhodeskin #rhodeblush #alexandraleclerc

@mobinapeimanβœ“2026-09-14
Rhode3 likes97 commentsreel

Frequently asked questions

Which moisturizer brand has the most Instagram followers?

Rhode, of the 15 moisturizer brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.

Which moisturizer brands are growing fastest on Instagram?

Apivita has the steepest follower growth of the moisturizer brands we measure, at 2% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.

How do moisturizer brands find out who is posting about them?

Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.

Where do the figures on this page come from?

Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.

Other categories

Figures are read from Instagram; an em dash means no data yet.