Makeup Brands on Instagram: Followers, Engagement and Mentions
Every makeup brand account we track, followers, engagement, and growth, ranked. Real figures only.
What is being said about makeup brands
Public posts mentioning any of the 35 makeup brands we track, most recent first
Top makeup creators
Accounts that keep featuring makeup brands: two posts or more about the brands on this page, most posts first.
- Madison@madisonlhandleyy
- Posts
- 27
- Likes
- 10.2K
- Cassey Marie@casseymariemua
- Posts
- 24
- Likes
- 259
- Sadaf ahmadi@get_glam_with_sadaf
- Posts
- 23
- Likes
- 4K
- Alli Canterbury@allithatglitters
- Posts
- 22
- Likes
- 222
- TRENDMOOD@trendmood1
- Posts
- 20
- Likes
- 266K
- elizabeth@elizabeth__cee
- Posts
- 17
- Likes
- 3.4K
- Kristina@kristidmytrenko
- Posts
- 16
- Likes
- 19.8K
- Jaiden ✨@jaidenplamondon
- Posts
- 16
- Likes
- 2.2K
Makeup brands on Instagram
Every makeup brand we track, by Instagram followers. Sort by any column.
Watch one of these makeup brands for free
Pick a brand from the list and every Monday we email you the Instagram posts we found mentioning it.
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Frequently asked questions
Which makeup brand has the most Instagram followers?
Huda Beauty, of the 35 makeup brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
Which makeup brands are growing fastest on Instagram?
Merit Beauty has the steepest follower growth of the makeup brands we measure, at 0.6% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.
How do makeup brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
Other categories
Figures are read from Instagram; an em dash means no data yet.