Skincare Brands on Instagram: Followers, Engagement and Mentions
Every skincare brand account we track, followers, engagement, and growth, ranked. Real figures only.
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What is being said about skincare brands
Public posts mentioning any of the 51 skincare brands we track, most recent first
glowing skin from 9-5 with @typologyparis ⭐️ #typologyparispartner #skincareroutine #frenchskincare #tintedmoisturizer
turning my skincare routine into a little moment to unwind ✨🤍 @tatcha Available on Tatcha.com #tatcha #tatchacollectivepartner
Love this so much @skin1004official #skin1004 #koreanskincare
A white cast will never be seeing my skin again. This @beautyofjoseon_official Day Dew Sunscreen is my new go to when it comes to daily protection of my skin no
Effective doesn’t have to mean harsh. For years I’ve been loving the @caudalie Resveratrol-Lift Serum all about supporting collagen, firmness + hydration. And a
Full skincare routine with @kiehls 🤍✨ #kiehlsnyc #kiehlscolletive #kiehls #kielhspartner #edenberandoive
Mama ka vishvaas @mamaearth.in #shampoo #conditioner #mamaearth
The @tatcha Matcha lineup🍵✨ 1. The Matcha Foam Cleanse 2. The Dewy Milk Moisturizer 3. Luminous Dewy Skin Mist 4. The Kissu Lip Mask #tatchabeauty #tatcha #t
Elevated no makeup look for a natural glow ✨ If you’ve ever thought my skin looks glowing, THANK YOU! It’s my @typologyparis tinted skincare that gives me the
a retinol alternative with all the benefits @caudalie @sephora #CaudaliePartner #sephorasquad #sephora #caudalie
slow mornings with @tatcha 🤍 #ad skincare routine, glass skin products, skincare, #tatcha #skincare #skincareroutine #beautyblogger
When a brand makes a bold claim… and you take it upon yourself to investigate 🔎 (can confirm: the new formula of @caudalieus Resveratrol-Lift is even better t
A day in the life. Simple habits. Same routines. Big difference. #cerave @cerave_aunz AD
Tatcha moisturizers according to your skin type and concerns 💜 they have so many amazing options so I thought I’d go over a few of my favorites for yall! Lmk i
Finding your perfect match is easy with @drunkelephant Kamo Cover Drops. @cariflowers wants to neutralize some of the pink in her complexion. Which shade do you
Frequently asked questions
What is a good Instagram engagement rate for skincare brands?
The median across the 5 skincare brands we have measured is 0.08%, with the middle half falling between 0.07% and 0.55%. Anything above the median is doing better than half the category. Engagement rates are not comparable across categories, so a figure that looks weak next to a beauty brand can be strong for skincare.
Which skincare brand has the most Instagram followers?
Rhode, of the 51 skincare brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
Which skincare brands are growing fastest on Instagram?
Versed has the steepest follower growth of the skincare brands we measure, at 100% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.
How do skincare brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
Other categories
Figures are read from Instagram; an em dash means no data yet.