Which eye makeup brands do ChatGPT and Gemini recommend?

We asked both assistants three questions a shopper would ask about eye makeup brands, with web search on, and wrote down every brand they named in the order they named it. Last asked 6 Nov 2026. Brands we track link to their pages.

What are the best eye makeup brands?

ChatGPT

  1. Armani Beauty
  2. Urban Decay
  3. L'Oréal Paris
  4. Make Up For Ever
  5. Lisa Eldridge
  6. MAC
  7. Bobbi Brown Cosmetics
  8. Makeup By Mario
  9. R.E.M. Beauty
  10. Glossier
  11. Anastasia Beverly Hills

Asked 6 Nov 2026

Gemini

  1. Pat McGrath Labs
  2. Natasha Denona
  3. MAC Cosmetics
  4. Charlotte Tilbury
  5. Urban Decay
  6. Benefit Cosmetics
  7. Anastasia Beverly Hills
  8. Maybelline
  9. NYX Professional Makeup
  10. ColourPop

Asked 6 Nov 2026

Which eye makeup brand would you recommend for a first-time buyer?

ChatGPT

  1. Maybelline
  2. e.l.f

Asked 6 Nov 2026

Gemini

  1. e.l.f. Cosmetics
  2. ColourPop
  3. Maybelline
  4. NYX Professional Makeup

Asked 6 Nov 2026

What are some popular eye makeup brands people love right now?

ChatGPT

  1. Armani Beauty
  2. Urban Decay
  3. YSL Beauty
  4. L'Oréal Paris
  5. Lancôme
  6. MAC
  7. Make Up For Ever
  8. Bobbi Brown Cosmetics
  9. Glossier
  10. Anastasia Beverly Hills
  11. Maybelline New York
  12. NYX Professional Makeup
  13. Rare Beauty
  14. Sephora Collection
  15. HUDA BEAUTY
  16. Laura Mercier
  17. Clinique
  18. Merit

Asked 6 Nov 2026

Gemini

  1. Pat McGrath Labs
  2. Natasha Denona
  3. Charlotte Tilbury
  4. Urban Decay
  5. Rare Beauty
  6. Tower 28
  7. ColourPop
  8. NYX Professional Makeup
  9. e.l.f. Cosmetics
  10. Essence

Asked 6 Nov 2026

The eye makeup brands named in more than one answer

Out of 6 answers on this page. A count of answers, not a ranking.

Why the answers change

Ask an assistant the same question twice and the list moves. It changes between runs, between people, and with whatever the assistant found when it searched that day. These are the answers we got on the dates shown, asked with no account history and no location. We ask again every month with the same wording, so the next set can be compared with this one.

A brand missing from these lists is not a verdict on the brand. It means a shopper asking this question on this day would not have heard of it from the assistant.

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