Cruelty-Free Brands on Instagram: Followers, Engagement and Mentions
Every cruelty-free brand account we track, followers, engagement, and growth, ranked. Real figures only.
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What is being said about cruelty-free brands
Public posts mentioning any of the 31 cruelty-free brands we track, most recent first
Effective doesn’t have to mean harsh. For years I’ve been loving the @caudalie Resveratrol-Lift Serum all about supporting collagen, firmness + hydration. And a
Mama ka vishvaas @mamaearth.in #shampoo #conditioner #mamaearth
a retinol alternative with all the benefits @caudalie @sephora #CaudaliePartner #sephorasquad #sephora #caudalie
When a brand makes a bold claim… and you take it upon yourself to investigate 🔎 (can confirm: the new formula of @caudalieus Resveratrol-Lift is even better t
Milk @milkmakeup is one of my favourite makeup brands, and I love their classic Lip & Cheek Stick in Werk. It’s a go-to muted pink, perfect for everyday wear, t
An icon got a little glow-up 👀 The @thebodyshopnorthamerica Body Butters are back with richer, creamier formulas, 11 scents and up to 72 hours of moisture. My
what’s in my makeup bag✨👛🪞 @rarebeauty @glossier @saiebeauty @rhode @lancomeofficial 💗 #makeupbag #rarebeauty #glossier #saiebeauty #lancomepartner
The bronzer I have reached for everyday in the last month! @saiebeauty SuperSuede Radiant Baked Bronzer If you want a sun-kissed base that looks healthy and
saie beauty’s new eyeshadows are just 🤌🏼🤌🏼 these are their new super suede baked single eyeshadows! they have the prettiest finish to them (similar to thei
Is it just me? @milkmakeup 💋 #milkmakeup #makeuplover #makeupaddict #trending #fyp
Publicité | The innovative and patented formula of the @caudalie Resveratrol-Lift serum includes: - Pro-collagen Grape Multi Peptides - Resveratrol (a natural p
Three transformative powers in one routine.✨ For fine lines, discoloration, and lift, Vinoperfect and Resveratrol-Lift work in harmony, delivering skin that ra
There are two types of people : the “2 sprays is enough” people… and the rest of us 😂💦 #fwee #fweemist #mistchallenge
Another ONE BRAND makeup challenge! 🎲💄 I reached into the bag, blind picked a brand…and today we got @elfcosmetics 👀 Honestly, I think the full face turned
Jeffrey Hollender 💸 - Business With a Purpose. Born November 8, 1954, in New York City, Jeffrey Hollender is an American entrepreneur, author, sustainability a
Frequently asked questions
What is a good Instagram engagement rate for cruelty-free brands?
The median across the 3 cruelty-free brands we have measured is 0.01%, with the middle half falling between 0.01% and 0.61%. Anything above the median is doing better than half the category. Engagement rates are not comparable across categories, so a figure that looks weak next to a beauty brand can be strong for cruelty-free brands.
Which cruelty-free brand has the most Instagram followers?
NYX Cosmetics, of the 31 cruelty-free brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
Which cruelty-free brands are growing fastest on Instagram?
Versed has the steepest follower growth of the cruelty-free brands we measure, at 100% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.
How do cruelty-free brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
Other categories
Figures are read from Instagram; an em dash means no data yet.