Cruelty-Free Brands on Instagram: Followers, Engagement and Mentions
Every cruelty-free brand account we track, followers, engagement, and growth, ranked. Real figures only.
What is being said about cruelty-free brands
Public posts mentioning any of the 31 cruelty-free brands we track, most recent first
Top cruelty-free creators
Accounts that keep featuring cruelty-free brands: two posts or more about the brands on this page, most posts first.
- ILARIA DENTELLA@iilar.yy
- Posts
- 17
- Likes
- 4.7M
- Natura USA@natura.usa
- Posts
- 10
- Likes
- 1.9K
- Kristina@kristidmytrenko
- Posts
- 9
- Likes
- 19.3K
- Cassey Marie@casseymariemua
- Posts
- 9
- Likes
- 83
- Kelsey Dworchak@kelsey_dworchak
- Posts
- 8
- Likes
- 250
- Heather Love 💜@loveheatherette
- Posts
- 8
- Likes
- 119
- TRENDMOOD@trendmood1
- Posts
- 7
- Likes
- 79.7K
- Jaiden ✨@jaidenplamondon
- Posts
- 7
- Likes
- 218
Cruelty-free brands on Instagram
Every cruelty-free brand we track, by Instagram followers. Sort by any column.
Watch one of these cruelty-free brands for free
Pick a brand from the list and every Monday we email you the Instagram posts we found mentioning it.
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Frequently asked questions
Which cruelty-free brand has the most Instagram followers?
NYX Cosmetics, of the 31 cruelty-free brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
Which cruelty-free brands are growing fastest on Instagram?
ECOS has the steepest follower growth of the cruelty-free brands we measure, at 2.5% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.
How do cruelty-free brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
Other categories
Figures are read from Instagram; an em dash means no data yet.