Family-Owned Brands on Instagram: Followers, Engagement and Mentions
Every family-owned brand account we track, followers, engagement, and growth, ranked. Real figures only.
Other collections
What is being said about family-owned brands
Public posts mentioning any of the 72 family-owned brands we track, most recent first
Effective doesn’t have to mean harsh. For years I’ve been loving the @caudalie Resveratrol-Lift Serum all about supporting collagen, firmness + hydration. And a
Woke up and went to @innout pop-up in Bangkok 🍔🌴 Surprise one day pop-up @sarnies.bkk 18/09 at The Corner House, Talat noi 11am - 3pm #innout #bangkokeat
Come to @hobbylobby with me 🫶🏼 #hobbylobby #shopping #shoppingvlog #fyp #falldecor
Sweet pineapple. Spicy jalapeño. This one hits different. . . #mocktail #bartendersofinstagram #gulfcoastsmoke #reels
Thems the rules. We just follow them 👜 #birkin #hermes #hermès #minikelly
a retinol alternative with all the benefits @caudalie @sephora #CaudaliePartner #sephorasquad #sephora #caudalie
Nutella Dessert #nutella
When a brand makes a bold claim… and you take it upon yourself to investigate 🔎 (can confirm: the new formula of @caudalieus Resveratrol-Lift is even better t
Fall decor shopping @hobbylobby with my shopping accomplice #hobbylobby #falldecor #motherinlaw #relateable
Nutella 🤤🍪 #nutellacookies #nutellastuffedcookies #nutella #cookies #food
Publicité | The innovative and patented formula of the @caudalie Resveratrol-Lift serum includes: - Pro-collagen Grape Multi Peptides - Resveratrol (a natural p
We are ALWAYS running to Chick-fil-A! #chickfila #chickfilachicago #chickfilaapp
would you try this? 🤯🤯🤯 #colombianfood #mango #fruitstand #cartagena #mangos
Three transformative powers in one routine.✨ For fine lines, discoloration, and lift, Vinoperfect and Resveratrol-Lift work in harmony, delivering skin that ra
Let’s unbox my fragile PR from @chanelofficial !! #pr #chanel #unboxing #fail #nyfw
Frequently asked questions
Which family-owned brand has the most Instagram followers?
Chanel, of the 72 family-owned brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
Which family-owned brands are growing fastest on Instagram?
In-N-Out has the steepest follower growth of the family-owned brands we measure, at 2.3% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.
How do family-owned brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
Other categories
Figures are read from Instagram; an em dash means no data yet.