Family-Owned Brands on Instagram: Followers, Engagement and Mentions
Every family-owned brand account we track, followers, engagement, and growth, ranked. Real figures only.
What is being said about family-owned brands
Public posts mentioning any of the 72 family-owned brands we track, most recent first
Top family-owned creators
Accounts that keep featuring family-owned brands: two posts or more about the brands on this page, most posts first.
- Mayank - Luxury, Fashion, Shopping, Travel, Lifestyle@shopaholique6
- Posts
- 29
- Likes
- 5K
- Leonisa USA@leonisausa
- Posts
- 24
- Likes
- 134
- Ben Hardy@ben_hardypl
- Posts
- 22
- Likes
- 53.5K
- Luke Meagher@hautelemode
- Posts
- 13
- Likes
- 161K
- M&M’S UK@mmsuk
- Posts
- 13
- Likes
- 2.6K
- Bagista@bagistauk
- Posts
- 13
- Likes
- 2.5K
- TJ bricky@tj.bricky
- Posts
- 12
- Likes
- 14K
- 🐥DuckBricks🐥@duck_bricks
- Posts
- 11
- Likes
- 37.9K
Family-owned brands on Instagram
Every family-owned brand we track, by Instagram followers. Sort by any column.
Watch one of these family-owned brands for free
Pick a brand from the list and every Monday we email you the Instagram posts we found mentioning it.
Other collections
Frequently asked questions
Which family-owned brand has the most Instagram followers?
Chanel, of the 72 family-owned brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
Which family-owned brands are growing fastest on Instagram?
Lavazza has the steepest follower growth of the family-owned brands we measure, at 0.8% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.
How do family-owned brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
Other categories
Figures are read from Instagram; an em dash means no data yet.