Gen Z Brands on Instagram: Followers, Engagement and Mentions
Every gen z brand account we track, followers, engagement, and growth, ranked. Real figures only.
What is being said about gen z brands
Public posts mentioning any of the 81 gen z brands we track, most recent first
Top gen z creators
Accounts that keep featuring gen z brands: two posts or more about the brands on this page, most posts first.
- Shirin's Tattwa Decoration@shirins_tattwa_decoration
- Posts
- 37
- Likes
- 1.6K
- Madison@madisonlhandleyy
- Posts
- 23
- Likes
- 8.8K
- SYDNEY SIMS@sydneysimss
- Posts
- 20
- Likes
- 20.4K
- Cassey Marie@casseymariemua
- Posts
- 18
- Likes
- 220
- Alani Nu Ambassadors@alaninuambassadors
- Posts
- 16
- Likes
- 5.2K
- Lacey Louise@lacey.louise.xo
- Posts
- 14
- Likes
- 42.8K
- Redneck Snack@rednecksnack
- Posts
- 14
- Likes
- 718
- Nat 🤍@eatsbynatt
- Posts
- 12
- Likes
- 17.6K
Gen z brands on Instagram
Every gen z brand we track, by Instagram followers. Sort by any column.
Watch one of these gen z brands for free
Pick a brand from the list and every Monday we email you the Instagram posts we found mentioning it.
Other collections
Frequently asked questions
Which gen z brand has the most Instagram followers?
Shein, of the 81 gen z brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
Which gen z brands are growing fastest on Instagram?
Saltee NYC has the steepest follower growth of the gen z brands we measure, at 4% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.
How do gen z brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
Other categories
Figures are read from Instagram; an em dash means no data yet.