Gen Z Brands on Instagram: Followers, Engagement and Mentions
Every gen z brand account we track, followers, engagement, and growth, ranked. Real figures only.
Other collections
What is being said about gen z brands
Public posts mentioning any of the 81 gen z brands we track, most recent first
🧚 @kyliecosmetics & @maccosmetics 💗 - - - - #kyliecosmetics #kyliejenner #maccosmetics #lipcombo #makeuplook
ready for fall 🤎 #aritzia #tryonhaul #falloutfits
plot twist: i’m finally a LSKD creator 🥹🏋🏻♀️✨ blessings on blessings ✨ LINK on my bio to check out my items. #LSKD #LSKDcreator
Every bad decision needs an accomplice 🫶🏼 #aritzia #aritziastyle
WOWWW @morphebrushes NEW $12 lip liners😮💨🙌 • • • #notsponsored #morphe #lipliner #affordablemakeup #longlastingmakeup
✨Miami, meet @bershka! 🌴🖤 #Bershka #MiamiFashion #MiamiEvents #MiloJ #Aventura
new iPhone tour ft. my new @CASETiFY Case! use my code 15TAMMYD for 15% off! 🧸#ad #CASETiFYPartner
Dear @mountaindew thank you #reels #fyp #mountaindew #Message #trending @dr_dew1998
The right explanation changes everything.
Pretty AND protected? It’s never one or the other with @casetify ! Use code 15EMMAKATE for your CASETiFY order! #CASETiFY #CASETiFYImpact #iPhone18 #ad
WingsStop’s NEWW Flavors Review #wingstop #newmenu #foodreview #mukbang #explorepage
@bershka 3/4 sleeve tops #bershka #bershkanewin #lacetop #basics
What if Mountain Dew tasted like pumpkin spice? #reels #fyp #mountaindew #pumpkinspice #review @dr_dew1998 @mountaindew
#tiktok #viral #viralvideos #shein
Starting to share my favorite fall finds, styled and tried on so you can see how everything actually looks on. And because I know you’re going to ask… comment
Frequently asked questions
What is a good Instagram engagement rate for gen z brands?
The median across the 8 gen z brands we have measured is 0.6%, with the middle half falling between 0.01% and 0.95%. Anything above the median is doing better than half the category. Engagement rates are not comparable across categories, so a figure that looks weak next to a beauty brand can be strong for gen z brands.
Which gen z brand has the most Instagram followers?
Shein, of the 81 gen z brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
Which gen z brands are growing fastest on Instagram?
Versed has the steepest follower growth of the gen z brands we measure, at 100% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.
How do gen z brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
Other categories
Figures are read from Instagram; an em dash means no data yet.