Vegan Brands on Instagram: Followers, Engagement and Mentions
Every vegan brand account we track, followers, engagement, and growth, ranked. Real figures only.
Other collections
What is being said about vegan brands
Public posts mentioning any of the 35 vegan brands we track, most recent first
Milk @milkmakeup is one of my favourite makeup brands, and I love their classic Lip & Cheek Stick in Werk. It’s a go-to muted pink, perfect for everyday wear, t
Is it just me? @milkmakeup 💋 #milkmakeup #makeuplover #makeupaddict #trending #fyp
Another ONE BRAND makeup challenge! 🎲💄 I reached into the bag, blind picked a brand…and today we got @elfcosmetics 👀 Honestly, I think the full face turned
A full soft glam beat for under $30?! Say less. @elfcosmetics gave me that hydrated, satin, still-looks-like-skin finish I love - without the high-end price tag
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has @milkmakeup finally gotten it right this time?! the original size change of these sticks was actually the beginning of my beauty math journey, believe it o
#Plum #skincare 15%off on all products
MILK MAKEUP REALLY UNDERSTOOD THE ASSIGNMENT. 🤎✨ I was SO honored to be one of the first to get my hands on their newest collection — and they sent me the mos
no gatekeeping… tell us your flavour 👀🫦 #nyxcosmetics #smushySOS #lipmask
Plum Cerasense Barrier Repair Face Wash plum . . #plum #plumbodylovin #plumgoodness #viral #searchengineoptimization
After hours in makeup, this is how I bring my skin back to fresh @versed Products used: Day Dissolve Cleansing Balm Gentle Pore Clearing Serum Rich Barrier Cr
And that’s on knowing your ABCs. @milkmakeup
Elf has bronzer tints now ?! ICONIC ✨ e.l.f. Cosmetics #eyeslipsface #elfcosmetics #sheerforitbronzertint
Tower 28 Beauty
make sure your neck matches your face plz @elfcosmetics #elfPartner #elfcosmetics products: e.l.f soft glam satin foundation “31 medium neutral” e.l.f. soft
Frequently asked questions
What is a good Instagram engagement rate for vegan brands?
The median across the 6 vegan brands we have measured is 0.35%, with the middle half falling between 0.01% and 0.61%. Anything above the median is doing better than half the category. Engagement rates are not comparable across categories, so a figure that looks weak next to a beauty brand can be strong for vegan brands.
Which vegan brand has the most Instagram followers?
NYX Cosmetics, of the 35 vegan brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
Which vegan brands are growing fastest on Instagram?
Versed has the steepest follower growth of the vegan brands we measure, at 100% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.
How do vegan brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
Other categories
Figures are read from Instagram; an em dash means no data yet.