Celebrity-Founded Brands on Instagram: Followers, Engagement and Mentions
Every celebrity-founded brand account we track, followers, engagement, and growth, ranked. Real figures only.
Other collections
What is being said about celebrity-founded brands
Public posts mentioning any of the 18 celebrity-founded brands we track, most recent first
🧚 @kyliecosmetics & @maccosmetics 💗 - - - - #kyliecosmetics #kyliejenner #maccosmetics #lipcombo #makeuplook
Best workout gear in the game‼️ @fableticsmen #fableticsmenpromoter #fableticspartner #fabletics
How adorable are these Fabletics active wear sets at Costco! They come in 3 colors and are perfect for fall😍 #costco #fabletics #activewear #fall #athleticwear
always count on @rarebeauty 🫶🏽✨ #rarebeauty #scentoftheday #fragrancelayering #perfume
Wedding day tears were no match for #SelenaGomez’s #RareBeauty foundation. Watch the full interview on the #PeopleApp or comment “Selena,” and we’ll DM you the
New #fentybeauty Diamond 💎 Makeup Collection available exclusively now in store at Selfridges. ▪️A few days ago while I was shopping for my clients in Selfrid
The latest fragrance layering balms from @rarebeauty ✨ #fragrancelayering #rarebeauty #selenagomez
I picked up a few more Kylie Cosmetics bits, so here’s what I actually think after trying them 👀 Products: • Kylie Cosmetics Skin Tint Blurring Elixir — 4WN
FENTY BEAUTY PRO FILT’R FLUID FLEX FOUNDATION… 🤌🏽 Watch the video. You’ll see for yourself. • #fentybeauty #makeuptutorial #makeuptransformation #makeuptips #
Trying the new @rhode 🦋 #rhode #haileybieber #makeup #trending
shining brighter than a diamond💎 @fentybeauty #makeup #fentybeauty #icy
when @rarebeauty @selenagomez sends you love 💕🌸🎀 #fyp #rarebeauty
@rhode <3 @alexandramalenaleclerc 🦋💗 Blush: Monaco Lip tint: sweet apple #rhode #rhodeskin #rhodeblush #alexandraleclerc
Had a good time on this one. #mj #jordan #art #jumpman #goat
Highlighter.. . @fentybeauty . . #highlighter #fentybeauty
Frequently asked questions
What is a good Instagram engagement rate for celebrity-founded brands?
The median across the 3 celebrity-founded brands we have measured is 0.23%, with the middle half falling between 0.13% and 2.14%. Anything above the median is doing better than half the category. Engagement rates are not comparable across categories, so a figure that looks weak next to a beauty brand can be strong for celebrity-founded brands.
Which celebrity-founded brand has the most Instagram followers?
Jordan, of the 18 celebrity-founded brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
Which celebrity-founded brands are growing fastest on Instagram?
Fabletics has the steepest follower growth of the celebrity-founded brands we measure, at 0.9% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.
How do celebrity-founded brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
Other categories
Figures are read from Instagram; an em dash means no data yet.