Celebrity-Founded Brands on Instagram: Followers, Engagement and Mentions
Every celebrity-founded brand account we track, followers, engagement, and growth, ranked. Real figures only.
What is being said about celebrity-founded brands
Public posts mentioning any of the 18 celebrity-founded brands we track, most recent first
Top celebrity-founded creators
Accounts that keep featuring celebrity-founded brands: two posts or more about the brands on this page, most posts first.
- Madison@madisonlhandleyy
- Posts
- 20
- Likes
- 6.7K
- Dk Fen@dkfen2024
- Posts
- 14
- Likes
- 10.3K
- Sole Loco Boys@sole_loco
- Posts
- 12
- Likes
- 66.8K
- Pamela 🤍 Makeup Artist@makeupbypamela
- Posts
- 11
- Likes
- 33
- Hibbett@hibbettofficial
- Posts
- 9
- Likes
- 27
- Doris Dk@mai.keyang
- Posts
- 8
- Likes
- 339
- DTLR@dtlrofficial
- Posts
- 8
- Likes
- 24
- Monica Hamada@mangomoniica
- Posts
- 7
- Likes
- 8.7K
Celebrity-founded brands on Instagram
Every celebrity-founded brand we track, by Instagram followers. Sort by any column.
Watch one of these celebrity-founded brands for free
Pick a brand from the list and every Monday we email you the Instagram posts we found mentioning it.
Other collections
Frequently asked questions
Which celebrity-founded brand has the most Instagram followers?
Jordan, of the 18 celebrity-founded brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
Which celebrity-founded brands are growing fastest on Instagram?
Rhode has the steepest follower growth of the celebrity-founded brands we measure, at 0.8% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.
How do celebrity-founded brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
Other categories
Figures are read from Instagram; an em dash means no data yet.