Women-Owned Brands on Instagram: Followers, Engagement and Mentions
Every women-owned brand account we track, followers, engagement, and growth, ranked. Real figures only.
What is being said about women-owned brands
Public posts mentioning any of the 88 women-owned brands we track, most recent first
Top women-owned creators
Accounts that keep featuring women-owned brands: two posts or more about the brands on this page, most posts first.
- SYDNEY SIMS@sydneysimss
- Posts
- 19
- Likes
- 20.4K
- Alli Canterbury@allithatglitters
- Posts
- 17
- Likes
- 193
- Alani Nu Ambassadors@alaninuambassadors
- Posts
- 16
- Likes
- 5.2K
- Sadaf ahmadi@get_glam_with_sadaf
- Posts
- 13
- Likes
- 1.8K
- Jaiden ✨@jaidenplamondon
- Posts
- 10
- Likes
- 2.1K
- Respire Behavioral Health@respirebhhealth
- Posts
- 9
- Likes
- 34
- Anastasia Soare@anastasiasoare
- Posts
- 8
- Likes
- 10.8K
- Drink Freak@drinkfreakessentials
- Posts
- 8
- Likes
- 2K
Women-owned brands on Instagram
Every women-owned brand we track, by Instagram followers. Sort by any column.
Watch one of these women-owned brands for free
Pick a brand from the list and every Monday we email you the Instagram posts we found mentioning it.
Other collections
Frequently asked questions
Which women-owned brand has the most Instagram followers?
Huda Beauty, of the 88 women-owned brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
Which women-owned brands are growing fastest on Instagram?
ECOS has the steepest follower growth of the women-owned brands we measure, at 2.5% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.
How do women-owned brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
Other categories
Figures are read from Instagram; an em dash means no data yet.