Women-Owned Brands on Instagram: Followers, Engagement and Mentions
Every women-owned brand account we track, followers, engagement, and growth, ranked. Real figures only.
Other collections
What is being said about women-owned brands
Public posts mentioning any of the 88 women-owned brands we track, most recent first
π§ @kyliecosmetics & @maccosmetics π - - - - #kyliecosmetics #kyliejenner #maccosmetics #lipcombo #makeuplook
turning my skincare routine into a little moment to unwind β¨π€ @tatcha Available on Tatcha.com #tatcha #tatchacollectivepartner
May be itβs time to switch up your mascara color @kosas #ad #kosas #soulgazermascara
Effective doesnβt have to mean harsh. For years Iβve been loving the @caudalie Resveratrol-Lift Serum all about supporting collagen, firmness + hydration. And a
Letβs go to β¨Peridiseβ¨ Where the weather is hotter than my hot flashes, and the sand is drier than my hooha π Oh and donβt let me forget to pack Ritualβs Perim
A pink and purple powder?! π€― #makeup #newmakeup #hudabeauty #hudabeautyeasybake #settingpowder
ಡಿಸರΰ³ΰ²ΰ²¨ΰ³ β€οΈ #visarjane #ganesha #ritual #family #pooja
#ajarnmeng #exorcism #thailandπΉπ #ritual #cleansing Ajarn Meng meeting up his devotees in Malaysia for a exorcism ritual to help her cleanse her negative ene
keeping it modest & chic look @wearingklamby β¨
@hudabeauty make-up transition π #hudabeauty #makeuptransition #cardib #easybake #settingpowder
Urep iku urupπ₯ #ritual #gunungkawi #ngalapberkah #kejawen #jawapride
Woke up and went to @innout pop-up in Bangkok ππ΄ Surprise one day pop-up @sarnies.bkk 18/09 at The Corner House, Talat noi 11am - 3pm #innout #bangkokeat
#buttonscarves
Mama ka vishvaas @mamaearth.in #shampoo #conditioner #mamaearth
The @tatcha Matcha lineupπ΅β¨ 1. The Matcha Foam Cleanse 2. The Dewy Milk Moisturizer 3. Luminous Dewy Skin Mist 4. The Kissu Lip Mask #tatchabeauty #tatcha #t
Frequently asked questions
What is a good Instagram engagement rate for women-owned brands?
The median across the 7 women-owned brands we have measured is 0.48%, with the middle half falling between 0.23% and 0.8%. Anything above the median is doing better than half the category. Engagement rates are not comparable across categories, so a figure that looks weak next to a beauty brand can be strong for women-owned brands.
Which women-owned brand has the most Instagram followers?
Huda Beauty, of the 88 women-owned brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
Which women-owned brands are growing fastest on Instagram?
Matin Kim has the steepest follower growth of the women-owned brands we measure, at 5.3% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.
How do women-owned brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
Other categories
Figures are read from Instagram; an em dash means no data yet.