Challenger Brands on Instagram: Followers, Engagement and Mentions
Every challenger brand account we track, followers, engagement, and growth, ranked. Real figures only.
What is being said about challenger brands
Public posts mentioning any of the 60 challenger brands we track, most recent first
Top challenger creators
Accounts that keep featuring challenger brands: two posts or more about the brands on this page, most posts first.
- Tesla Owners Of Silicon Valley@teslaownerssv
- Posts
- 26
- Likes
- 10.3K
- John Prewitt@johnprewitt
- Posts
- 20
- Likes
- 12.7K
- Redneck Snack@rednecksnack
- Posts
- 20
- Likes
- 1K
- Brandon Kokes@tesla.flexx
- Posts
- 18
- Likes
- 77.5K
- Monster Energy Girls@monsterenergygirls
- Posts
- 17
- Likes
- 57.1K
- Shake Shack Singapore@shakeshacksg
- Posts
- 14
- Likes
- 982
- UNH Mens Soccer@unhmenssoccer
- Posts
- 12
- Likes
- 57.2K
- The Collective@collectiveindia
- Posts
- 12
- Likes
- 33.2K
Challenger brands on Instagram
Every challenger brand we track, by Instagram followers. Sort by any column.
Watch one of these challenger brands for free
Pick a brand from the list and every Monday we email you the Instagram posts we found mentioning it.
Other collections
Frequently asked questions
Which challenger brand has the most Instagram followers?
GoPro, of the 60 challenger brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
Which challenger brands are growing fastest on Instagram?
On Running has the steepest follower growth of the challenger brands we measure, at 3% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.
How do challenger brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
Other categories
Figures are read from Instagram; an em dash means no data yet.