Sustainable Brands on Instagram: Followers, Engagement and Mentions
Every sustainable brand account we track, followers, engagement, and growth, ranked. Real figures only.
Other collections
What is being said about sustainable brands
Public posts mentioning any of the 50 sustainable brands we track, most recent first
glowing skin from 9-5 with @typologyparis ⭐️ #typologyparispartner #skincareroutine #frenchskincare #tintedmoisturizer
@reformation haul 🫶🤍 Also can you believe I’m wearing jeans? 😩🤣🫶😍 #nycinfluencer #nycblogger #reformation
Effective doesn’t have to mean harsh. For years I’ve been loving the @caudalie Resveratrol-Lift Serum all about supporting collagen, firmness + hydration. And a
Elevated no makeup look for a natural glow ✨ If you’ve ever thought my skin looks glowing, THANK YOU! It’s my @typologyparis tinted skincare that gives me the
a retinol alternative with all the benefits @caudalie @sephora #CaudaliePartner #sephorasquad #sephora #caudalie
When a brand makes a bold claim… and you take it upon yourself to investigate 🔎 (can confirm: the new formula of @caudalieus Resveratrol-Lift is even better t
Publicité | The innovative and patented formula of the @caudalie Resveratrol-Lift serum includes: - Pro-collagen Grape Multi Peptides - Resveratrol (a natural p
Three transformative powers in one routine.✨ For fine lines, discoloration, and lift, Vinoperfect and Resveratrol-Lift work in harmony, delivering skin that ra
4 reasons to buy the NEW 2027 Volvo XC60! 🇸🇪 #volvo #xc60 #volvoxc60 #volvocars #volvolove
Jeffrey Hollender 💸 - Business With a Purpose. Born November 8, 1954, in New York City, Jeffrey Hollender is an American entrepreneur, author, sustainability a
Jeffrey Hollender - Business With a Purpose. Born November 8, 1954, in New York City, Jeffrey Hollender is an American entrepreneur, author, sustainability advo
The upgraded 2028 #VolvoXC60 is the most fuel-efficient gas powered #Volvo ever and the #XC60 T8 brings more than double the range this year! #PHEV #PlugInHybri
#natura 🤍
Did you guess the @volvocars ??? #volvo #xc60 #Hybrid #new #carreview @volvocarusa
The new @volvocarusa XC60 has TWICE the range! #volvo #volvoxc60 #mercedes #lexus
Frequently asked questions
What is a good Instagram engagement rate for sustainable brands?
The median across the 5 sustainable brands we have measured is 0.14%, with the middle half falling between 0.07% and 0.55%. Anything above the median is doing better than half the category. Engagement rates are not comparable across categories, so a figure that looks weak next to a beauty brand can be strong for sustainable brands.
Which sustainable brand has the most Instagram followers?
Natura, of the 50 sustainable brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
Which sustainable brands are growing fastest on Instagram?
Birdhouse has the steepest follower growth of the sustainable brands we measure, at 2.7% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.
How do sustainable brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
Other categories
Figures are read from Instagram; an em dash means no data yet.