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Collection

Indian Food and Drink Brands on Instagram: Followers, Engagement and Mentions

Every indian food and drink brand account we track, followers, engagement, and growth, ranked. Real figures only.

30
accounts tracked
3.6M
followers tracked
598K
biggest: Amul
↑ 1.6%
fastest: Araku Coffee

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Frequently asked questions

Which indian food and drink brand has the most Instagram followers?

Amul, of the 30 indian food and drink brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.

Which indian food and drink brands are growing fastest on Instagram?

Araku Coffee has the steepest follower growth of the indian food and drink brands we measure, at 1.6% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.

How do indian food and drink brands find out who is posting about them?

Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.

Where do the figures on this page come from?

Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.

Other categories

Figures are read from Instagram; an em dash means no data yet.